DynamO Pricing, a Budapest-founded technology firm, has expanded its dynamic pricing platform into the United States professional baseball market, onboarding at least 12 clubs for the 2026 season. The company, which uses a proprietary algorithm to adjust ticket prices in real-time based on demand, has transitioned from its origins in the European arts and culture sector to become a significant player in international sports revenue management.
Expansion into American Professional Baseball
DynamO Pricing’s entry into the US sports market follows a series of successful pilot programs conducted throughout the 2025 season. According to Attila Gazdag, the company’s board member and chief revenue officer, these pilots—primarily within Minor League Baseball—delivered direct revenue increases ranging from 10 to 20 percent on dynamically priced inventory. One mid-sized market pilot reportedly achieved a 19 percent revenue uplift.
The company’s platform integrates with major ticketing providers, including Tickets.com and Spektrix. By utilizing these existing infrastructures, DynamO claims it can deploy its pricing engine within days. For the 2026 season, the firm is working with clubs across multiple ownership groups, marking a shift where sports now serves as a core pillar of the company’s operations alongside its established arts and culture business.
Performance in Global Motorsport
Beyond baseball, DynamO has applied its pricing model to the high-stakes environment of global motorsport. The company executed two distinct pilot projects to demonstrate its platform’s versatility:
- Open-Wheel Motorsport: For a major global event, the firm used reactive pricing to adjust nine different ticket types, including premium hospitality packages, in real-time. This project, which monitored secondary-market signals, resulted in a 15 percent revenue increase.
- FIM SuperEnduro World Championship: During the 2024/25 season, the platform managed pricing across seven rounds in six countries. The series reported a championship attendance record, illustrating the platform’s ability to facilitate growth in international touring series.
Technical Approach and Market Differentiation
Unlike self-serve software models, DynamO Pricing functions as a collaborative partner. The company works directly with venue management to define revenue objectives, calibrate price scales, and report on attendance goals.
Gazdag emphasizes that the platform’s primary advantage is "cross-vertical learning." Because the software processes data from thousands of arts events, motorsport sessions, and baseball games simultaneously, it is designed to recognize demand patterns unique to different sectors. The company operates on a commission-based model, aiming to align its success directly with the financial performance of its clients.
Future Growth and Market Outlook
The company has identified several key areas for further expansion, including professional soccer leagues and college sports, particularly outside of the top-tier market segments. DynamO is also exploring the Asia-Pacific region, citing a convergence of ticketing infrastructure and fan demand that aligns with its current capabilities.
Addressing common misconceptions regarding its technology, the firm maintains that its approach is distinct from "surge pricing." According to Gazdag, the goal of the platform is to balance revenue with attendance by allowing prices to move both up and down based on market demand. This practice is intended to maximize venue occupancy, which the company views as vital for both the live event product and broadcast quality.
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