Dongfeng and Huawei’s Yijing Brand to Launch First Model in April 2026
Dongfeng Motor and Huawei are set to launch their jointly developed automotive brand, Yijing (奕境), with the debut of its first model at the Beijing auto show in April 2026. This collaboration marks the first partnership of its kind between a Chinese state-owned automaker and a technology company [1].
Yijing’s First Model: An SUV with BEV and EREV Options
The inaugural model from Yijing will be a sport utility vehicle (SUV), offering both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) variants [2]. Even as initially slated for a Q3 2026 launch, the debut will now occur at the Beijing auto show in April 2026 [2].
Design and Technology Highlights
Recent observations of the Yijing vehicle reveal a design incorporating an 896-line laser radar, developed in collaboration with Huawei [1]. The front of the vehicle features an integrated LED headlight design, with smaller lights positioned below. A laser radar is mounted on the roof, and the vehicle boasts a sleek side silhouette with discreetly integrated door handles. Black rims are visible on the test vehicle.
The interior is expected to feature a central screen and a co-driving tablet, indicating a focus on advanced in-car technology. Dongfeng plans to launch one new Yijing model each year [2].
Strategic Collaboration and Market Approach
The Yijing brand is adopting a customer-centered business methodology and a channel model similar to Qijing, a brand developed by GAC Group in collaboration with Huawei [2]. Yijing will feature user centers and stores within shopping malls, with these centers also serving as delivery hubs [2].
Huawei’s Expanding Automotive Role
The Yijing brand represents Huawei’s continued expansion into the automotive industry, alongside its collaboration with GAC Group on the “Qijing” brand [3] and [4]. Huawei’s strategy involves providing smart components and technologies for electric vehicles, including intelligent cockpits and driver-assist systems [3].