INTERSPORT Expands Retail Footprint and Deepens Influencer Marketing Strategy

INTERSPORT, a leading global sporting goods retailer, is strategically expanding its physical presence while simultaneously bolstering its influencer marketing efforts to connect with consumers on a more personal level. Recent developments include the opening of a larger retail space in Luxeuil, France and a continued investment in collaborations with social media influencers.

Fresh Retail Space in Luxeuil, France

On March 4, 2026, INTERSPORT unveiled a new, expanded retail location in the Lac commercial area of Luxeuil, France. The 1,500 square meter store represents a significant increase in size and offers a broader range of sports and lifestyle products. This expansion is a continuation of a decades-long journey for the brand, which began in 1990 with a 100 square meter store opened by Patricia Dauplait. The business grew to 500 square meters before this latest expansion, now led by Patricia’s daughter, Marie-Charlotte.

The new store features dedicated spaces for various sports, including running, hiking, and cycling, with an integrated workshop for bicycle maintenance and repairs. The expanded inventory includes a wider selection of textiles, shoes, and technical equipment, catering to a diverse range of tastes and budgets.

Strategic Influencer Partnerships

INTERSPORT is actively leveraging influencer marketing to enhance brand visibility and engagement. According to a January 2026 report by Modash, the company has sponsored content from 50 influencers in recent months [Modash – INTERSPORT Examples]. These collaborations span various social media platforms and focus on showcasing INTERSPORT products in authentic, relatable contexts.

Examples of recent influencer campaigns include:

• Ivana Paradžiković (@ivanaparadzikovic): Featured Adidas Terrex products and INTERSPORT Hrvatska in outdoor settings.
• An unnamed influencer: Showcased Nike Vomero 18 GTX running shoes, emphasizing comfort and warmth for cold-weather training.
• Claire Azzopardi (@cla.azzopardi): Shared content related to sports and fitness, tagging @sporthouse.mt and @hollandandbarrettmalta.
• Fedouaa 💕 (@fedouaa_d): Promoted a liquidation sale at INTERSPORT Saran and INTERSPORT France.

The Evolving Landscape of Sports Marketing

The sports industry is witnessing a shift towards longer-term influencer partnerships that extend beyond single campaigns. A report by Influencer Marketing Hub highlights the trend of brands embedding themselves into the daily routines of athletes and fans, rather than relying on isolated promotional bursts [Influencer Marketing Hub – Sports Influencer Marketing Campaigns]. This approach fosters deeper connections, lowers customer acquisition costs, and builds stronger brand equity.

The Dallas Mavericks serve as a case study, demonstrating the success of year-round fan engagement through local influencer collaborations, resulting in 2 million impressions, a 12x increase in ambassador growth, and a 5.8% engagement rate, while saving $23.2K in production costs.

INTERSPORT’s Global Vision

INTERSPORT’s mission, as stated on their global website, is to help brands build more meaningful connections with consumers [INTERSPORT Global]. The combination of strategic retail expansion and targeted influencer marketing reflects this commitment to building lasting relationships with its customer base.