Fifteen Years of Powder and Cultural Immersion: A Skiing Journey in Japan
For 15 years, professional skier Adam Ü and photographer Grant Gunderson have returned to Japan, drawn by its unparalleled powder snow and unique cultural experiences. Their initial trip in 2011 marked a turning point, contrasting sharply with the often-challenging conditions of European ski resorts.
From European Challenges to Japanese Powder
Prior to discovering Japan, Ü’s professional ski career largely involved navigating the icy slopes and rocky terrain of Europe. Japan, specifically resorts like Mt. Baker Ski Area, offered a welcome change – a consistent abundance of deep powder and a significantly less crowded experience. This reminded Ü of stories from veteran skiers at Mt. Baker about how much better conditions used to be.
Early Adventures and Safety Protocols
The allure of Japanese powder wasn’t without its risks. During their second day skiing in Japan, both Ü and Gunderson experienced near-misses with snow immersion, prompting them to immediately adopt stricter safety protocols. These included maintaining visual contact and ensuring at least one team member was positioned with rescue gear, ready to respond to potential incidents in the deep snowpack.1
A Cultural Connection
Beyond the skiing, Ü and Gunderson were captivated by the Japanese people, culture, and cuisine. Their initial two-week trip left them determined to return annually, a sentiment that has largely held true over the past 15 years. Ü describes Japan as the best place to experience powder skiing alongside a welcoming and distinct cultural environment.
Expanding Horizons and Local Experiences
Over the years, their Japanese adventures evolved. One memorable trip involved a crew, an Airstream trailer provided by K2, and the guidance of legendary Japanese mogul skier Takehiro Sakamoto. Sakamoto led them through Hokkaido, with Gunderson joining them at Rusutsu. Following the group’s departure, Ü and Sakamoto continued to Honshu, immersing themselves in a more authentic local experience in Nozawaonsen. It was during this time that Ü noticed the prevalence of Sorel boots among locals, contrasting with his own traditional Japanese construction worker boots.
Tokyo’s Allure and Changing Landscapes
Ü also enjoys spending time in Tokyo, appreciating its diverse neighborhoods and specialized offerings. His personal interest lies in guitar shopping in areas like Ochanomizu and Shibuya.1
Growth and Responsibility
The popularity of Japanese ski resorts has increased significantly over the past 15 years. What was once a relatively unknown destination, particularly in areas like Myoko, has become increasingly crowded, with more Western visitors and even foreign investment in local hotels and guided tours. While acknowledging their role in raising awareness through published stories in various outlets, Ü expresses concern about the impact on local communities and emphasizes the importance of respectful behavior from visitors.
Maintaining Respect and Finding Solitude
Ü has observed instances of disrespectful behavior from some visitors, including lift ticket violations and skiing in closed areas. He advocates for a greater sense of responsibility and respect for Japanese culture among tourists. While finding truly secluded skiing experiences is becoming more challenging, Ü believes the cultural immersion and the potential for exceptional snow conditions continue to craft Japan a worthwhile destination.
As of March 13, 2026, Grant Gunderson shared photos on Instagram documenting continued ski adventures in Japan.3