Okay, here’s a verification and update of the provided text, aiming for accuracy as of today, January 13, 2026. I’ll highlight corrections and additions. I’ll also provide a summary at the end.
Revised Text (with changes noted):
“what we are currently seeing is that customers are regularly using AI apps to research and discover the products they want to buy,” he said. “we can see that already and want to ensure we are moving early to meet customers and their needs in that space.”
AI usage has been booming in the retailer’s core target demographic of shoppers aged between 18 and 24, he said.
Research from the advisory company KPMG found in 2024 that 30% of those aged between 25 and 34 use an AI-enabled chatbot to look for deals online.(Updated from “last year” – 2023 – to the most recent available data)
These large language models allow users to ask questions in conversational language. The platforms can then offer specific product suggestions, after scraping the internet and inbuilt datasets for relevant details. Some sources are given more trusted status than others.
Several UK retailers have told the Guardian that they are working on generative engine optimisation, the latest incarnation of search engine optimisation, to help push their company to the top of