Jungbunzlauer has expanded its portfolio with the launch of a new, highly bioavailable magnesium bisglycinate, specifically engineered for use in gummy and liquid supplement formats. By utilizing a chelated form of magnesium, the company aims to address common formulation challenges—such as bitter taste and poor solubility—while maintaining high mineral content for manufacturers in the functional food and beverage sector.
How Magnesium Bisglycinate Improves Formulation
Magnesium is notoriously difficult to formulate in liquid and gummy applications due to its tendency to alter the sensory profile of a product. According to Jungbunzlauer, their magnesium bisglycinate is designed to provide high solubility, which is essential for maintaining a clear appearance in liquids and preventing texture degradation in gummies.
Unlike inorganic magnesium salts, which often require higher concentrations to achieve desired physiological effects, bisglycinate is a chelated form of the mineral. Chelated minerals are bound to amino acids—in this case, glycine—which can improve the stability of the ingredient during the manufacturing process. This stability allows brands to create products that remain consistent in potency and flavor throughout their shelf life.
Why Bioavailability Matters for Consumers
Bioavailability refers to the proportion of a nutrient that is absorbed and utilized by the body. Research from the National Institutes of Health (NIH) indicates that magnesium absorption varies based on the chemical form of the supplement. Organic forms, such as bisglycinate, are generally considered to have higher bioavailability compared to oxide or sulfate forms, potentially leading to fewer gastrointestinal side effects for the user.
For supplement brands, the shift toward highly bioavailable ingredients is driven by consumer demand for products that deliver measurable health benefits. By selecting a chelated form, manufacturers can claim better absorption rates on their product labels, which serves as a significant marketing advantage in a competitive wellness market.
Comparison of Magnesium Forms in Supplements
| Feature | Magnesium Oxide | Magnesium Bisglycinate |
|---|---|---|
| Bioavailability | Low | High |
| Solubility | Poor | Excellent |
| Gastrointestinal Impact | Often causes laxative effects | Generally well-tolerated |
| Best Use Case | Bulk powders/tablets | Gummies, liquids, functional drinks |
Future Outlook for Functional Gummies
The functional gummy market has transitioned from simple vitamin delivery to more complex mineral supplementation. According to industry data, consumers are increasingly seeking "pill-free" alternatives to traditional supplementation. Jungbunzlauer’s focus on liquid and gummy-compatible minerals reflects a broader industry trend toward sensory-friendly delivery systems.
As manufacturers continue to prioritize label transparency and ingredient efficacy, the demand for stable, high-solubility minerals is expected to rise. This new offering positions the company to supply the growing segment of producers aiming to combine the therapeutic benefits of magnesium with the convenience of modern delivery formats.