Just Eat and Amazon Alexa+ Partner for Voice-Powered Ordering

Just Eat Takeaway.com in the UK is collaborating with Amazon’s new generative AI-powered voice assistant, Alexa+, to offer customers a more convenient way to order food. The integration will allow users to order from Just Eat’s network of 100,000 partner brands through any Alexa+ enabled device, encompassing both takeaway orders and grocery shopping [1].

Enhanced Convenience Through Voice Ordering

The partnership builds upon the existing voice ordering functionality within the Just Eat app, aiming to expand accessibility and ease of use. Amazon and Just Eat are working together throughout 2026 to fully implement the service [2]. With 38% of British consumers already using smart speakers for information and decision-making, Alexa+ aims to tap into this growing trend [1].

Natural Conversations and Personalized Experiences

Alexa+ will enable customers to engage in more natural conversations to discover new cuisines, restaurants, and dishes. Users will likewise be able to quickly reorder their favorite meals from preferred restaurants [1].

Industry Leaders Collaborate

Mert Öztekin, Chief Technology Officer at Just Eat, emphasized the importance of convenience for customers, stating that Alexa-enabled ordering provides just that. He highlighted the ability to order regular meals for dinner or explore local dining options [1]. Meryem Tom, Managing Director, UK and Ireland at Amazon, noted the high engagement of UK Alexa customers and expressed excitement about introducing them to the next-generation AI assistant [1].

Expanding the Just Eat Ecosystem

This collaboration represents the latest step in Just Eat’s broader innovation strategy, which includes global partnerships with Amazon, including cooperation on Amazon Prime in select European countries, and trials of delivery robots across the UK [1].

Alexa+ and Amazon Prime

Access to Alexa+ is included with an Amazon Prime membership, offering additional benefits such as personalized deals, entertainment recommendations, and fast, free shipping [3].