Hints of ‘MS NOW’ Look Emerge in New Key Art

New key art for shows that currently air on MSNBC – which is set to change its name to MS NOW in mid-November 2025 – has begun popping up that could hint at the network’s new look.

The art began appearing on various connected TV apps and vMVPD user interfaces in the late hours of Oct. 31, 2025, and into the morning of Nov. 1, 2025, for most of the shows currently branded under the broad “MSNBC Reports” banner.

Individually, these shows are officially titled as “(Anchor Name) Reports,” as in “Katy Tur Reports,” and have specific animations featuring imagery of each anchor.

Back in 2021, MSNBC introduced a graphics overhaul with new lower third insert banners and an isometric look for “Reports” that had a blue, white and yellow look (with an alternate red option for breaking news).

After a rollout delayed by news cycle, here’s a look at the new ‘MSNBC Reports’ graphics

Some programs, including primetime hours, retained their own individualized looks, but switched to the same banner design.

[Image of MS NOW Reports Key Art]

MSNBC Updates Graphics for “MSNBC Live” and “Reports”

MSNBC has refreshed the graphics packages for “MSNBC Live” and the upcoming “Reports,” offering a frist look at the changes on air November 1, 2025. The updates aim for a more modern and cohesive look across the network’s programming.

For “MSNBC Live,” the changes include a new title card and lower thirds. The updated look features sharper angles and a bolder color scheme, moving away from the previous iteration’s softer edges. The network is using a consistent font family throughout the graphics package, enhancing brand recognition.

The new key art for “Reports,” simultaneously occurring, centers around a deeper blue palette accented with red and white, similar to the logo design Versant released in August 2025.