LAFC Invests in Korean Broadcasts too Welcome Son Heung-min

Los Angeles FC is fully embracing Son Heung-min’s arrival with a dedicated Korean marketing strategy. The club announced on August 31st, 2025, a new broadcast partnership with KYPA 1230am (LA Woori Broadcasting), a leading Korean-language radio station in Los Angeles.

LA Woori Broadcasting will begin broadcasting LAFC games in Korean, starting with the match against San Diego FC at BMO Stadium on September 1st. This ensures Korean-speaking fans in the Los Angeles area can easily follow the team and, specifically, Son Heung-min.

This move demonstrates LAFC’s commitment to engaging with the significant Korean community in Southern California. Son Heung-min is a global superstar, and LAFC clearly intends to capitalize on his popularity. Offering broadcasts in Korean is a direct way to connect with fans who prefer to listen to games in their native language.

The partnership with LA Woori Broadcasting extends beyond just game broadcasts. It’s expected to include pre- and post-game shows,interviews,and other content tailored to Korean-speaking fans. This comprehensive approach signals a long-term investment in building a strong relationship with this critically important demographic.