LIV Golf’s Future in Doubt as Saudi Funding Set to End After 2026
LIV Golf is facing an uncertain future as Saudi Arabia’s Public Investment Fund (PIF) is set to end its financial backing of the golf league after the 2026 season, CNBC reported. The move leaves the controversial golf venture searching for recent investors and raises questions about its long-term viability.
PIF’s Decision and League Response
The decision by the PIF, which initially funded LIV Golf in 2021 as a rival to the PGA Tour, comes after the league has reportedly lost over $5 billion since its inception, Golfweek stated. A committee of independent directors will be tasked with evaluating strategic alternatives for the league following the withdrawal of PIF funding.
LIV Golf CEO Scott O’Neil acknowledged the possibility of the funding ending, stating in an interview earlier this month that the league is funded through the current season and will then need to “function like crazy” to secure future investment, according to CNBC. LIV Golf declined to comment on the matter.
Financial Struggles and Broadcast Challenges
The league’s non-U.S. Operations reported losses of nearly $600 million in 2024, highlighting the financial strain on the venture, CNBC reported. While LIV Golf announced new broadcast partnerships with FOX, IVT, DAZN and KC Global Media in 2025, television ratings have remained significantly lower than those of the PGA Tour.
Recent Developments and Postponement
The announcement follows the recent postponement of a scheduled LIV Golf tournament in New Orleans in late June, Yahoo Sports reported. This postponement adds to the growing uncertainty surrounding the league’s future.
Failed Merger with PGA Tour
The PIF’s funding decision comes after a proposed merger between LIV Golf and the PGA Tour, announced in 2023, has yet to materialize, CNBC noted. The stalled merger further complicates the landscape for LIV Golf as it seeks alternative funding sources.
Looking Ahead
With the PIF set to withdraw its financial support, LIV Golf faces a critical juncture. The league must now actively pursue new investors and develop a sustainable business model to ensure its survival beyond 2026. The success of these efforts will determine whether LIV Golf can continue to challenge the established order of professional golf.