Logan Ivey Mails a Star-Shaped Balloon Résumé to Airbnb
Logan Ivey mailed a star-shaped balloon printed with his Instagram metrics inside an Airbnb-style lockbox to Airbnb after applying to about 15 jobs without receiving an interview, Business Insider reported. The submission featured a comparison of his own social media engagement rates, likes per post, and views per reel against Airbnb’s official corporate account. Ivey, who has been making videos full-time since 2022 and helped scale Matter Neuroscience’s Instagram page to over 300,000 followers, chose the company because he thought it was the coolest and felt being paid to travel and stay in cool places seemed like a dream job.
Viral Instagram Video Prompts Corporate Reply
The physical mail-in campaign quickly gained traction online after Ivey documented the project in an Instagram video published on October 3. The clip accumulated 16 million views, drawing a public response from Airbnb’s official social media account. The company posted a warning on the platform advising Ivey to check his direct messages before the unusual package triggered a security incident, while simultaneously noting that they had the “perfect role” available.
Contract Agreement and Filming Locations
Three weeks after the initial video went live, Ivey posted an update confirming that he had connected with Airbnb and reached an agreement that he would make some videos. Ivey told Business Insider that he will be a contractor, though he noted that nothing beyond the follow-up video he made has been set in stone yet. He has already identified several potential backdrops for future content, including a treehouse, a former elementary school, and a bath made of rock.
Frequently Asked Questions About the Balloon Résumé
Why did Logan Ivey use a balloon instead of a traditional CV?
Ivey stated that traditional applications proved ineffective after submitting about 15 job applications without receiving a single interview response. He noted that one company told him they have 10,000 applicants per job posting, making it difficult to compete with a one-page résumé.
What specific metrics did Ivey print on the balloon?
The star-shaped balloon displayed a comparison of his and Airbnb’s Instagram engagement rates, likes per post, and views per reel, based on his calculations.
How did Airbnb receive the application package?
Ivey packed the deflated balloon inside a lockbox, similar to the ones Airbnb hosts use to store their property keys, and mailed it to the company.
What is Ivey’s official job status with Airbnb?
Ivey will be a contractor to produce videos for the brand, though he clarified that nothing beyond the follow-up video he made has been set in stone yet.
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