Paris Baguette and Tous les Jours Embrace Cost-Effectiveness with Lower Bread and Cake Prices

As inflation continues to impact consumer spending, major bakery chains in South Korea, including Paris Baguette and Tous les Jours, are responding by lowering prices on a selection of their bread and cake products. This move aligns with a broader industry trend towards offering more affordable options and reflects growing consumer demand for value.

Paris Baguette’s Price Adjustments

Paris Baguette announced on February 26, 2026, that it will reduce prices on 11 items, starting March 13. The price cuts range from 100 won to 1,000 won per item.

• Sweet red bean bread: 1,600 won → 1,500 won
• Soboro bread: 1,600 won → 1,500 won
• Custard cream bread: 1,600 won → 1,500 won
• Hole grain oat bread: 4,200 won → 3,990 won
• 3-piece castella: 3,500 won → 2,990 won
• French brush: 2,500 won → 1,500 won

Five cake varieties are also seeing price reductions, with some popular character cakes reduced by up to 10,000 won. Notable examples include:

• Huntrix Golden Cake: 39,000 won → 29,000 won
• Soda Pop Cake: 33,000 won → 25,000 won

In March, Paris Baguette will also introduce “Cost-Bee Crasang,” a new croissant priced at 1,000 won, further emphasizing its commitment to affordability.

Tous les Jours Follows Suit

Tous les Jours, operated by CJ Foodville, will also be lowering prices on 17 items, with an average reduction of 8.2%, beginning March 12. Recommended retail prices for 16 bread products, including red bean bread and chestnut bread loaf, will decrease by 100 to 1,100 won. The “Lasso Berry Fine Day” character cake will be reduced by 10,000 won.

Industry-Wide Response to Lower Costs

These price reductions come after domestic sugar and flour producers lowered their prices by approximately 5% following a criminal investigation into alleged industry collusion. Paris Baguette and Tous les Jours are the first major bakery franchises to respond to these lower ingredient costs by reducing prices for consumers.

Broader Trend Towards Value

The food and restaurant industry is increasingly focused on providing cost-effective options to consumers amid prolonged high inflation. Other companies, such as La Grillia and No Brand Burger, have also introduced lower-priced menu items and promotions. This trend is expected to continue as consumers prioritize value and practicality in their purchasing decisions.