Côte d’Ivoire Coach Emerse Faé Responds too Criticism on Instagram

Don’t underestimate him.

Being a coach is not an easy job. Criticism often comes, and moments of glory are rare.

Appointed as head coach of Côte d’Ivoire during the 2023 Africa Cup of Nations (CAN),Emerse Faé is still learning the nuances of the profession and has developed his own method for responding to (sometimes) critical remarks directed at him.

Notably, internet users have observed that the Elephants’ coach responds to certain questions and criticisms from Ivorian supporters… on Instagram.

This unconventional approach has sparked discussion among fans, with some praising Faé’s accessibility and direct engagement, while others question the professionalism of addressing criticism on social media.

faé’s strategy highlights a changing dynamic between coaches and supporters, where social media platforms are increasingly becoming a space for direct interaction. It remains to be seen whether this approach will become more common in the world of football.