McDonald’s CEO’s Awkward Big Arch Burger Video Goes Viral

A recent video featuring McDonald’s CEO and Chairman Chris Kempczinski attempting to eat the company’s new Big Arch burger has quickly spread across social media, sparking amusement and commentary. The video, originally posted on Instagram on February 3, 2026, gained traction after being shared on TikTok, highlighting the CEO’s seemingly reluctant endorsement of the fast-food giant’s largest burger to date.

The Viral Video

In the clip, Kempczinski introduces the Big Arch, noting it has already been available in international markets like Germany, Portugal, and Canada. He refers to the burger as a “product” rather than a meal, a distinction that drew attention from viewers. After examining the burger, he remarks, “There’s so much going on with this,” before taking a notably small bite.

Reactions and Commentary

Social media users have widely shared and commented on the video, with many finding humor in the CEO’s apparent lack of enthusiasm. Musician and comedian Garron Noone created a stitched clip on TikTok, playfully critiquing Kempczinski’s presentation and suggesting he doesn’t typically consume McDonald’s meals. Noone pointed out the CEO’s awkward handling of the burger and questioned whether he finished the meal.

The Big Arch Burger

The Big Arch burger, launching in the U.S. On March 3, 2026, is McDonald’s biggest burger yet, featuring two quarter-pound beef patties and three slices of melted white cheddar cheese. USA Today reports it includes crispy and slivered onions, pickles, lettuce, and Big Arch Sauce – a tangy, creamy blend of mustard, pickle, and sweet tomato flavors – served on a toasted sesame and poppy seed bun. The burger contains 1,057 calories, nearly double the calories of two Big Macs.

Recent McDonald’s Product Launches

McDonald’s has seen success with recent product launches, which could help drive sales growth. Restaurant Dive notes the strong performance of the Snack Wrap return in the U.S. And the debut of McWings in Australia last year.

Despite the lighthearted criticism of the CEO’s video, the Big Arch burger represents McDonald’s effort to meet consumer demand for larger beef offerings and provide value for customers.