‘Melania’ Film Draws Viewers to Amazon Prime, Sparks Debate
The film Melania, focusing on the experiences of Melania Trump in the 20 days leading up to Donald Trump’s second presidential inauguration, quickly rose to the top of Amazon Prime Video’s streaming charts following its release earlier this week. The film debuted on January 30, 2026, and became the most-streamed film on the platform and the most-streamed content overall in the United States within a day, according to Flix Patrol.
Box Office and Streaming Success
Melania opened in theaters on January 30, 2026, earning over $7 million, marking the highest opening for a documentary in over a decade. As of March 13, 2026, the film is the third most-streamed overall on Amazon Prime Video, behind the series “Scarpetta” and “Young Sherlock.”
Production and Cost
Amazon MGM Studios invested $40 million in the production of Melania, with an additional $35 million allocated to marketing. The studio intends to recoup these costs through licensing deals and continued streaming on Prime Video. A docuseries directed by Brett Ratner, who as well directed the film, is also planned for release. Amazon is hoping for a long-term lifecycle for both the film and the forthcoming docuseries.
Critical Reception and Audience Response
The film has been met with largely negative reviews from entertainment critics, who have characterized it as a form of propaganda for the Trump administration. Although, verified audience users on Rotten Tomatoes have largely praised the film, giving it a 99% approval rating.
Key Details About the Film
- Director: Brett Ratner
- Starring: Melania Trump
- Running Time: 104 minutes
- Release Date: January 30, 2026
- Distributed by: Amazon MGM Studios
Statements from Amazon MGM Studios
Kevin Wilson, Amazon MGM’s head of domestic theatrical distribution, stated, “This momentum is an important first step in what we see as a long-tail lifecycle for both the film and the forthcoming docuseries, extending well beyond the theatrical window and into what we believe will be a significant run for both on our service.” He added, “We are confident in the long-term value this rollout will deliver to customers both in theaters and for years to come on Prime Video.”