Quevedo, Rosalía, Aitana… and Melendi. The Asturian has slipped into the top 10 national artists most listened to in Spotify. The platform published its summary of the year a few weeks ago and he appears in eighth place, surrounded by what could be his nephews. Or even his children, if we take into account that Saiko is twice her age. He is the only one who does not belong to this new generation of singers raised on reggaeton and autotune and that they began publishing songs in a rudimentary way with a computer in the room of their house. But that Melendi has entered there is no coincidence.
“We are observing an interesting trend where artists with more established careers are experiencing a resurgence in popularity,” reveals Melanie Parejo, Head of Music for Southern and Eastern Europe at Spotify. “Exists a continuous demand for ‘old’ or classic songs by the public. “Nostalgia or their timelessness make them remain popular among audiences of all ages, due to their emotional connection and their constant presence in culture,” he adds.
In this sense, Parejo points out that the playlists -lists where they are collected singles around a theme – have fundamental weight. “Within our offer encapsulated in decades, that of ‘The 2000s Spain’ It is, without a doubt, the most popular. It is clearly predominant in the tastes of fans and even among younger artists, who tend to cover or include references to the music of those years,” she says.
See the example of the Granada native My mindwho we talked about before, who has triumphed with the song Supernova -has more than 100 million listens- in which it includes a verse of Melendi’s hit A fiddler on your roof (“And I don’t understand / it was so ephemeral / The walk of your finger on my back drawing a heart“). And he is not the only one. The Madrid native Recycled J has published his own version of Chub by Chub of Tow and the former triumph Maria Escarmiento has updated the You can count on me of Van Gogh’s Ear.
The Song of the Fool, Fito and Fitipaldis or Andy and Lucas They are other groups that triumphed in the 2000s and are now back in fashion. But Melendi has known how to play his cards to lead this trend.