Meta AI Ads Will Listen to Users

by Marcus Liu - Business Editor
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Meta Will Use Your AI Conversations for ads – And You Can’t Opt Out

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As of December 16,Meta will begin using users’ conversations with artificial intelligence on Facebook,Instagram,and Messenger to customize advertising,and users will not be able to opt out.

How Meta Plans to Use Your AI Chats

Meta announced that,starting in mid-December,users’ conversations with its artificial intelligence will be used to generate advertising offerings. This applies to chats with “Meta AI,” a built-in assistant running on “Facebook,” “Instagram,” “Messenger,” and “Ray-Ban Display” smart glasses.

Beginning October 7, users will start receiving notifications about the new rules. The only way to avoid having your data used is to wholly stop using Meta AI.

Concerns from AI Researchers

Emily bender, a linguist and artificial intelligence researcher at the University of Washington, has called this a disturbing precedent.

“They are already making money from your clicks and records. Now they get your conversations with chat robots,” she said.

Bender believes the next step could be the AI itself encouraging users to disclose personal facts to help refine advertising.

Implications for User Privacy

This move raises important privacy concerns. Users might potentially be hesitant to engage in open and honest conversations with an AI assistant if they no their words are being analyzed for advertising purposes. The lack of an opt-out option further limits user control over their data.

Key Takeaways

  • Meta will use AI conversation data for ad targeting starting December 16.
  • Users cannot opt out of this data collection without ceasing to use Meta AI.
  • AI researchers express concern about the precedent this sets for user privacy.
  • There is a potential for the AI to actively solicit personal information for advertising.

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