“Official: Mülheim becomes the 51st district”: A post with this title on the Essen city administration’s Instagram page caused confusion on Thursday. Is the next regional reform coming up – and no one has noticed? Of course, Mülheim residents don’t have to worry that they will soon have to exchange their ID cards in the Essen town hall. There is a satire behind the posting.
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It goes back to the so-called meme duel that the radio station Einslive and WDR organized on Instagram a few weeks ago.In the social media competition, well-known Instagram accounts from six cities wanted to get as many comments as possible on a video. Also included was the “Essen die” account from the neighboring town of Mülheim, which has a wide reach on the social network.
Essen city account taken over by Memern
At the time, the Essen city administration announced in its own posting that the guys behind “essen die” could take over the official city account for a few hours if they reached a certain number of comments in the meme duel. This promise was obviously kept this Thursday.
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