Nike and SKIMS Join Forces: Launching NikeSKIMS, a Revolution in Activewear
The world of activewear is about to get a major shakeup. In a groundbreaking move, fitness and style giants Nike and SKIMS have teamed up to create NikeSKIMS, a new brand poised to redefine how women experience sportswear. This partnership is a beacon of innovation, fusing Nike’s unparalleled athletic performance expertise with SKIMS’s signature style, inclusivity, and understanding of the female form.
Driven by a shared belief in empowering athletes of all backgrounds, NikeSKIMS promises to deliver products that celebrate strength and femininity. "We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes," says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. "This partnership brings together the best of both brands and unlocks an astonishing opportunity to disrupt the industry with our shared passion and commitment to innovation."
Designing for the Female Form:
NikeSKIMS takes a unique approach by prioritizing the female form. Products are designed to enhance natural curves and provide unparalleled comfort and performance. Utilizing cutting-edge research from Nike’s Sport Research Lab, NikeSKIMS ensures its offerings meet the specific needs of female athletes.
Inclusivity is a core value of the brand. All designs will be available in extended sizing, making NikeSKIMS accessible and empowering to a wider range of women.
“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, Co-founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically.”
A Global Movement:
NikeSKIMS is more than just a brand; it’s a movement. The brand aims to inspire and empower women around the world to embrace their athleticism and find confidence through movement.
The first NikeSKIMS collection will launch in the United States this spring, available at select retail locations and nike.com/NikeSKIMS. A global expansion, encompassing new markets and retail partnerships, will follow in 2026.
Nike and SKIMS have set the stage for a new era in activewear. With a commitment to innovation, inclusivity, and empowering women, NikeSKIMS is ready to change the game.