Foot Locker Seeks North America Specialist for Nike Account Marketing

Foot Locker is currently recruiting a North America Specialist for Account Marketing, focused on amplifying the Nike brand within the marketplace. This role will support the North America Foot Locker Account Marketing team and requires a blend of marketing expertise, a deep understanding of sneaker culture, and strong collaborative skills.

Role Overview

The North America Specialist will play a key role in extending Nike’s Sport Offense and seasonal storytelling to the Foot Locker account. The position requires a bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and experience. Candidates should possess at least two years of experience in brand marketing, omni-channel retail, and partner management.

Key Responsibilities

• Support the Nike Foot Locker Account Marketing team across the Nike Sport Offense.
• Extend and adapt Nike’s seasonal and 365-day storytelling to resonate with the Foot Locker account, particularly within key sports like Basketball, Sportswear, and Running.
• Collaborate cross-functionally with Merchandising, Sales, DSM, Retail Brand, Brand Management, and Sports Marketing to execute seasonal marketing campaigns.
• Build relationships with the account to foster deeper connections and develop bolder, integrated marketing plans.
• Partner with city teams to bring seasonal account activations to life as part of a broader marketing strategy.
• Support the execution of account-exclusive stories and campaigns in partnership with Foot Locker.
• Provide administrative support, including Purchase Order (PO) creation, product ordering, event execution, and plan building.

Collaboration and Reporting Structure

This role is part of the larger North America Marketing team and reports to the NA Senior Director, Account Marketing Foot Locker, Inc. The Specialist will collaborate with various teams, including NA Brand Teams, Global & Geo Retail Experience Team, Geo Visual Merchandising & Retail Brand, City Retail Brand Teams, Brand Creative & Retail Creative Studio, Sales Team / MPU Lead, and external partners.

Required Skills and Attributes

• Deep understanding of sneaker culture, both past and present.
• Exceptional organizational skills.
• Experience with omni-channel retail strategies.
• Effective communication and matrix management skills.
• A growth mindset.
• Ability to think strategically and foster effective teamwork.
• Experience collaborating cross-functionally to deliver integrated marketing strategies.

About Foot Locker and Nike’s Relationship

This position comes after a period of change for Foot Locker. In May 2025, Dick’s Sporting Goods completed its $2.4 billion acquisition of Foot Locker, leading to a change in leadership. Ann Freeman, formerly Ann Hebert, replaced Mary Dillon as CEO. Freeman is a 26-year Nike veteran who previously served as VP of Nike North America. Dick’s Sporting Goods has named a slate of executives to lead Foot Locker following the acquisition.

Freeman’s appointment is notable, as she resigned from Nike in 2021 after disclosures about her son’s sneaker resale business and his use of her credit card for purchases. Despite an internal Nike investigation finding no wrongdoing, she stepped down from her role. Foot Locker hired Freeman as president of its North America operations.

Foot Locker and Nike have a long-standing partnership, and this role is critical to strengthening that relationship and driving innovative marketing initiatives.