Published: 2025/11/04 22:16:53
CTAQ October Events Foster Collaboration in Quebec’s Food Sector
Table of Contents
October was a busy month for the Corporation des transformateurs alimentaires du Québec (CTAQ), featuring events designed to promote dialog, knowledge sharing, and collaboration among stakeholders in Quebec’s food industry. Two key events – a joint CTAQ and conseil des coopératives et mutuelles du Canada (CCCD) event in Brossard, and an exclusive meeting with Loblaw Companies Ltd. in Montreal – were especially impactful.
CCCD x CTAQ – Revisiting Food Autonomy: An Inspiring and Unifying Day
On October 24th, the “CCCD x CTAQ – The food industry at the table: Revisiting our autonomy” event brought together nearly 150 processors, distributors, and retailers at the Courtyard by Marriott Montreal in Brossard. The event fostered a spirit of listening, reflection, and openness.
discussions focused on the sector’s resilience in the face of current challenges, as well as key themes like productivity, market diversification, and Canada’s role in food innovation. A key presentation focused on Generation X consumers – a demographic often overlooked, but representing a significant economic and commercial opportunity. This analysis highlighted the need to adapt marketing and product strategies to effectively reach this consumer group.
The event served as a platform for constructive dialogue, strengthening connections across the food chain. Networking opportunities, insightful discussions, and high-quality presentations contributed to the event’s success and reinforced the value of this annual gathering.
Meeting with Loblaw: Privileged Access and Transparent Exchanges
On October 30th, the CTAQ provided its members with an exclusive opportunity to meet with senior Quebec executives from Loblaw Companies Ltd. at the InterContinental Montreal hotel.Approximately 100 food processors engaged directly with Loblaw representatives,including Pascal Lauzon,Vice-President,Promotion and Marketing at Maxi.
This open discussion provided valuable insight into Loblaw’s expectations for its supplier partners and explored potential avenues for collaboration. many companies appreciated the rare opportunity to receive direct feedback on their commercial approaches and business relationships with a major Canadian retailer. loblaw Companies ltd. is one of Canada’s largest retailers.
The CTAQ expressed its satisfaction with the initiative’s success and plans to organize similar meetings in 2026 to continue fostering essential dialogue between processors and retailers.
Key Takeaways
- The CTAQ is actively facilitating collaboration within Quebec’s food sector.
- Understanding evolving consumer demographics, like Generation X, is crucial for success.
- Direct communication with major retailers like Loblaw provides valuable insights for processors.
- Strengthening relationships across the food chain is essential for resilience and innovation.