Epiphany Boost for Retail in Rhineland-Palatinate and baden-Württemberg

Speyer and Landau are anticipating increased foot traffic on January 6th as visitors from Baden-Württemberg take advantage of the Epiphany holiday for shopping and leisure. While not expected to reach the levels seen during the Christmas season,the day is predicted to provide a welcome boost to local businesses.

expected Visitor Numbers and Economic Impact

The city of Speyer is preparing for several thousand visitors, notably due to the continuation of its New Year’s market until Tuesday, january 6th. Mario Daum, head of the department for economic progress, city marketing and events, stated that the market typically sees activity beginning in the late morning and continuing until 9 p.m.

The Palatinate Chamber of Industry and Commerce (IHK Pfalz) anticipates a positive economic effect, driven by visitors from Baden-Württemberg. However, Tim Wiedemann of the IHK Pfalz noted that the impact is unlikely to match the peak shopping periods of Christmas or Black Friday .

Retailer Optimism and Preparations

The Southwest Trade Association is hopeful that Epiphany will help improve overall Christmas business performance. Managing Director thomas Scherer emphasized the importance of retailers being adequately staffed to accommodate the expected increase in customers.

Regional Variations in Foot traffic

For fashion retailers, the impact of Epiphany varies by location.Claus Jost, who operates several fashion stores in the Palatinate, reports that the Landau and Frankenthal branches are likely to benefit most, as they are closer to the Baden-Württemberg border. Stores in Grünstadt and Worms are expected to see less of an impact due to their distance.

Based on previous years, Jost anticipates around 2,000 visitors in Landau and 1,300 in Frankenthal on Epiphany, roughly equivalent to a typical busy Saturday.

Key Takeaways

• The New Year’s market in Speyer remains open until January 6th,attracting visitors.
• Retailers in landau and Frankenthal are expected to see increased foot traffic from Baden-Württemberg.
• While not as busy as the Christmas season, Epiphany is anticipated to provide a positive economic boost.
• Adequate staffing is crucial for retailers to capitalize on the increased customer activity.

Published: 2026/01/06 10:29:57