Pinehurst Medical Clinic Expands Mental Health Services with April Health Partnership

Pinehurst Medical Clinic (PMC) has significantly expanded its mental health service offerings through a novel partnership with April Health, a Wysa company specializing in psychiatric support. This collaboration aims to address the growing demand for accessible, coordinated, and evidence-based behavioral health services in the region.

Addressing a Growing Necessitate

PMC serves nearly 60,000 primary care patients annually across seven clinic locations, with over 230,000 primary care appointments delivered each year. Clinicians at PMC have observed a substantial increase in patients seeking support for anxiety, depression, chronic stress, and mental health challenges related to physical conditions like ongoing pain, hormonal changes, cardiometabolic disease, and sleep disorders. The Pilot

A Collaborative Care Model

The partnership with April Health introduces a fully integrated Collaborative Mental Health Care Model to PMC. This model strengthens and scales PMC’s existing team-based approach to mental health care, enabling providers to reach more patients efficiently. PMC primary care patients will continue to receive coordinated behavioral health support, now enhanced by access to April Health’s psychiatrists and behavioral health care managers. April Health, Morningstar

Integrated Approach: In-Person and Digital Support

This collaboration is rooted in proactive communication and shared clinical decision-making. In addition to traditional clinical services, eligible PMC patients will benefit from AI-guided self-help tools through the Wysa app, a HIPAA-compliant platform. The Wysa app provides CBT-based exercises, emotional support tools, and skill-building activities designed to help patients manage stress, practice coping strategies, and build resilience between appointments. Morningstar

Leadership Perspectives

“As a primary care physician, I recognize the need for expanded access to mental health care in our community,” said Dr. Jennifer Szurgot, PMC Primary Care Physician and Current Physician President of PMC. “Our partnership with April Health allows our primary care providers to collaborate with behavioral health care managers as well as consult with a psychiatrist when indicated to best support our patients. We are excited to expand the mental health care services we offer to meet all the healthcare needs of our community.” The Pilot

Brandon Enfinger, CEO of PMC, added, “Our community’s access to mental health support is of utmost importance, and this partnership allows us to grow related resources and access to vital care. By integrating April Health’s psychiatric expertise, interactions with behavioral health care managers and digital tools with our longstanding wellness and primary care services, we are offering a more robust, accessible and coordinated mental health care program than ever before.” Morningstar

Jesse Weinburg, founder of April Health, stated, “By combining April Health’s Collaborative Care Model with engaging, interactive CBT tools on the Wysa app, chosen for each patient according to their individual needs by our care team, with oversight from our psychiatrists, PMC is bringing its patients a level of accessibility, quality and continuity that sets a new standard for integrated behavioral healthcare.” Morningstar

Commitment to Whole-Person Health

For PMC, this partnership represents a continued commitment to expanding access to mental health care and integrating behavioral health as a core component of whole-person health. By combining in-person therapy, psychiatric expertise, and readily available digital support, the clinic aims to reduce wait times, improve patient outcomes, and ensure individuals in the Sandhills region of North Carolina can access the mental health care they need within a trusted local healthcare system. Morningstar