Porterhouse Group Reports Revenue Decline Following Brewery Sale to Conor McGregor
The Porterhouse hospitality group has recorded a €1.85 million hit to its revenue, a direct consequence of selling its brewery operations to MMA fighter and entrepreneur Conor McGregor. Despite the dip in top-line earnings, the group has successfully returned to profitability, navigating a complex transition from a production-and-retail model to a focused hospitality operation.
According to consolidated accounts for Wavecrest Inn Ltd, the entity that operates the group’s venues, the business returned to a pre-tax profit of €511,244 for the 12 months ending February last year. This recovery follows a challenging prior period in which the group sustained a pre-tax loss of €2.7 million, largely driven by an exceptional cost of €2.55 million.
The Financial Impact of the McGregor Acquisition
The sale of the brewery, completed in 2023, fundamentally altered the group’s revenue stream. Total revenues decreased by 6%, falling from €28.63 million to €26.77 million. Elliot Hughes, a director at the Porterhouse Group, confirmed that the reduction was primarily due to the divestment of the brewery.
Hughes noted that in a typical year, the brewery would contribute between €3 million and €4 million to the group’s overall revenue, although these figures had fluctuated in the years leading up to the sale. While the loss of this production revenue is significant, the group’s core hospitality business continues to show resilience.
Operational Performance and Portfolio
The consolidated accounts for Wavecrest Inn Ltd cover a diverse portfolio of venues across two cities, including:

- Dublin: Tapped, Lost Lane, Hartys, and Porterhouse Temple Bar.
- London: The group’s pub operation in the UK capital.
Growth has been observed within the bars’ food and drink sectors. The group’s most successful products remain Guinness, its own proprietary beers, and Dingle gin and vodka. Hughes attributed the improvement in these categories to a strengthening late-night business. The group is seeing a steady rise in non-alcoholic beverage sales, which currently account for approximately 2-3% of total drinks sales.
Strategic Challenges in the Hospitality Sector
While the return to profit is a positive indicator, the Porterhouse Group faces ongoing macroeconomic pressures. Hughes highlighted that increasing staffing costs are putting significant pressure on the business. Key drivers of these rising expenses include:
- Mandatory pension enrolment.
- Increased sick pay requirements.
- Minimum wage hikes.
- Revenue Hit: The group saw a €1.85 million (6%) drop in revenue following the brewery sale to Conor McGregor.
- Return to Profit: Wavecrest Inn Ltd reported a pre-tax profit of €511,244, recovering from a previous €2.7 million loss.
- Core Growth: Food and drink sales in Dublin and London bars remain strong, particularly for Guinness and Dingle spirits.
- Cost Pressures: Rising labor costs, including minimum wage and pensions, remain the primary operational challenge.
Frequently Asked Questions
Why did Porterhouse Group’s revenue decrease?
The revenue decrease of €1.85 million was primarily caused by the sale of the group’s brewery to Conor McGregor in 2023, removing a revenue stream that typically contributed €3 million to €4 million annually.
Which venues are included in the Wavecrest Inn Ltd accounts?
The accounts cover the group’s Dublin locations—Tapped, Lost Lane, Hartys, and Porterhouse Temple Bar—as well as its pub in London.
What are the bestselling products for the group?
The bestselling products are Guinness, the group’s own beers, and Dingle gin and vodka.
As the Porterhouse Group moves forward without its production arm, its success will depend on its ability to scale its retail hospitality venues while managing the rising costs of labor in the Irish and UK markets.