Ki Seung-guk is prioritizing preventive medicine to shift the healthcare focus from reactive treatment to proactive wellness. He defines the field as essential for maintaining and promoting health before diseases occur.
What is preventive medicine and why is it shifting?
Preventive medicine focuses on the health of individuals, communities, and defined populations to protect, promote, and maintain health and well-being.

The shift toward prevention is driven by the rising prevalence of chronic non-communicable diseases (NCDs), such as diabetes and hypertension. Ki Seung-guk stated that preventive medicine is a core field that goes beyond treatment after a disease occurs to maintain and promote overall health.
How does the Korea Health Management Association implement these goals?
The KHMA focuses on large-scale health screenings and public education to identify risk factors early. By utilizing comprehensive diagnostic tools, the association identifies early markers of cancer and cardiovascular disease, allowing for interventions before these conditions become critical.
The association’s strategy involves integrating regular health check-ups with personalized lifestyle guidance. This model moves away from a one-size-fits-all approach, instead tailoring prevention plans to an individual’s genetic predisposition and environmental risk factors. This systematic approach aims to increase the healthy life expectancy of the population.
What are the different levels of disease prevention?
Medical professionals categorize prevention into three distinct levels based on the stage of the disease. Each level requires different interventions and goals.
| Level of Prevention | Primary Goal | Example Action |
|---|---|---|
| Primary Prevention | Prevent disease before it ever occurs | Vaccinations, exercise, and healthy diet |
| Secondary Prevention | Early detection and prompt treatment | Mammograms, colonoscopies, and BP screenings |
| Tertiary Prevention | Manage established disease to prevent worsening | Cardiac rehabilitation after a heart attack |
How does prevention impact healthcare costs?
Preventive care reduces the financial strain on both patients and national insurance systems. Investing in primary prevention, such as tobacco cessation and obesity management, significantly lowers the incidence of expensive emergency room visits and long-term hospitalizations.
The cost-benefit ratio is most evident in secondary prevention. For example, detecting stage I cancer through a KHMA screening is substantially cheaper and has a higher survival rate than treating stage IV cancer, which requires intensive chemotherapy and palliative care. By catching diseases early, the healthcare system avoids the most expensive and invasive treatments.
Future healthcare initiatives are expected to integrate artificial intelligence (AI) and wearable technology to monitor health metrics in real-time. This will allow organizations like the KHMA to move from periodic screenings to continuous health surveillance, further tightening the gap between disease onset and medical intervention.