Prima Assicurazioni Expands 2026 Roadshow Across Italy to Connect With Partner Brokers
«The development of the partner intermediary network continues to be a fundamental pillar of our strategy», declared Giulio Apostolo, Direttore Commerciale of Prima Assicurazioni. Prima Assicurazioni launched its 2026 Roadshow for its intermediary network on September 16 from Milan, running ten stops across Italy through November to share product updates and technology strategies with partner agents and brokers.
The roadshow, arrived at its third year, expands its physical footprint across the country by adding two more stops compared to the 2025 schedule. The events travel through Milan, Turin, Venice, Bologna, Florence, Rome, Naples, Palermo, Catanzaro, and Bari. This geographic expansion mirrors the commercial momentum of the company’s indirect distribution channel, which reported a 65% increase in premium collection in 2025 compared to the previous year.
AI Integrations and Claim Management Updates Take Center Stage
Management and core business units are presenting new insurance coverages aligned with market standards during the autumn tour. Discussions focus heavily on updates to the broker platform, which now features artificial intelligence-based integrations designed to streamline daily agency operations. A newly updated section of the claims management tool also aims to boost commercial efficiency for partner agencies across the country.
«With the Roadshow we want to further strengthen the dialogue with our partners, share the innovations we are introducing and collect their contribution to continue to improve», Apostolo stated. The initiative relies on continuous corporate investments in training and territorial proximity to foster long-term collaboration with independent distributors.
Frequently Asked Questions About the Prima Assicurazioni 2026 Tour
Which Italian cities are included in the 2026 Prima Assicurazioni Roadshow?
The ten-city tour stops in Milan, Turin, Venice, Bologna, Florence, Rome, Naples, Palermo, Catanzaro, and Bari between September and November.
How much did Prima Assicurazioni’s indirect channel grow prior to the tour?
The company’s indirect distribution channel recorded a 65% increase in premium collection in 2025 compared to the previous year.
What technological upgrades are being presented to brokers?
The tour highlights platform updates featuring artificial intelligence-based integrations and a revised claims management tool built to simplify routine agency workflows.
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