Amazon Prime Video Launches Apple TV and Peacock Premium Plus Streaming Bundle
Amazon has expanded its Prime Video Channels offering with a latest, limited-time bundle that combines Apple TV and Peacock Premium Plus for $19.99 per month. This strategic partnership allows U.S. Customers to access two of the industry’s most prominent streaming services through a single subscription and interface, significantly reducing the monthly cost compared to subscribing to each service individually.
Key Takeaways: The Prime Video Bundle
- Monthly Cost: $19.99 per month.
- Savings: Over 30% discount (approximately $10 less than individual subscriptions).
- Requirements: An active Amazon Prime membership is required.
- Availability: Currently available to Prime subscribers in the United States.
- Access: Content from both services is accessible directly through the Prime Video app and website.
What’s Included in the Bundle?
The bundle provides a comprehensive library of entertainment, blending the curated prestige of Apple TV with the broad network reach of NBCUniversal’s Peacock.
Apple TV Content
Subscribers gain access to Apple TV’s portfolio of award-winning drama and comedy series, feature films, and groundbreaking documentaries. The service is also known for its family-friendly entertainment and live sports programming.
Peacock Premium Plus Features
The bundle specifically includes the Premium Plus tier of Peacock. This is the ad-free version of the service, with the exception of live sports. Key benefits of this tier include:
- Ad-free viewing for the majority of the library.
- Access to local NBC stations.
- The ability to download content for offline viewing.
- Access to Universal movies and hit shows from NBC and Bravo.
How to Sign Up and Access Content
Amazon has integrated this bundle to minimize “subscription fatigue” by removing the need to manage multiple payment methods. To sign up, Prime members can navigate to the “subscriptions” section of the Prime Video app or website.
Once active, users can stream content from both platforms directly through the Prime Video interface on compatible devices. It’s important to note that while the Peacock Premium Plus tier is ad-free, users who want a completely ad-free experience across all of Prime Video would still require a separate Prime Video Ultra subscription.
Strategic Context: The Shift Toward Bundling
This offering follows a previous bundle launched in October 2025 between Apple and Peacock. The current integration into Prime Video Channels represents a broader trend of streaming services partnering to drive subscriber growth and reduce churn.
For NBCUniversal, these distribution deals—including recent efforts with Google and YouTube TV—are part of a strategy to increase the visibility of Peacock. Despite adding 3 million subscribers in the final months of 2025 to reach a total of 44 million, Peacock has continued to face financial challenges due to the high cost of sports rights.
Frequently Asked Questions
Do I need an Amazon Prime membership to get this deal?
Yes. An active Amazon Prime membership is required to subscribe to the bundle through Prime Video.
Is the bundle available globally?
No. According to official announcements, the Apple TV and Peacock Premium Plus bundle is currently available in the United States.
Are there ads in the Peacock Premium Plus tier?
The Premium Plus tier is ad-free for the majority of its content, though ads remain present during live sports programming.
How much do I save with this bundle?
The bundle costs $19.99 per month, which is roughly $10 less than the $29.98 total cost of purchasing both subscriptions separately.