PureblueAI Secures Funding to Advance AI-Powered Marketing Solutions

Beijing-based PureblueAI Qinglan, an AI marketing technology service company, has recently completed multiple rounds of funding, signaling growing investor confidence in its innovative approach to generative AI and marketing optimization. The company is focused on developing solutions that leverage advanced AI technologies to enhance brand influence and improve marketing effectiveness.

Recent Funding Rounds

In August 2025, PureblueAI Qinglan secured a seed round of funding led jointly by Innoangel Fund and BlueFocus, with participation from the Tsinghua University Alumni Seed Fund [1]. More recently, the company completed an angel round of financing worth several million yuan, led by Vertex China, with participation from existing investors Innoangel Fund, Yicun Songling, and 36Kr [2].

Core Technology and Products

PureblueAI Qinglan differentiates itself through its self-developed hybrid model architectures, optimization algorithms, and a Digital Employee Platform. A key component of its technology is Generative Engine Optimization (GEO), which aims to improve AI recommendation rates and brand influence [2]. The company’s offerings include:

• mkter.ai: An AI marketing Digital Employee Platform.
• “Mark”: The first AI word-of-mouth marketing Digital Employee, functioning as an “AI brand recommendation officer” for businesses.

How “Mark” Works

“Mark” utilizes PureblueAI Qinglan’s GEO model algorithms and a multi-agent architecture to provide comprehensive, intelligent, and quantifiable AI word-of-mouth marketing services. Unlike traditional marketing SaaS tools, “Mark” covers the entire process, from user intention research to result monitoring and optimization, encompassing diagnosis, implementation, and post-processing [2]. It supports self-management for small and medium-sized enterprises, customized services for larger enterprises, and collaboration with marketing service providers, and is compatible with platforms like Doubao, DeepSeek, Qianwen, and Yuanbao.

GEO Capabilities

Within the GEO process, “Mark” offers six core competencies:

• Professional intention research to identify high-conversion-rate users.
• Output of comprehensive optimization solutions based on multi-dimensional brand analysis.
• Rapid creation of an exclusive knowledge base to generate trustworthy content.
• Accurate prediction of results to ensure value.
• Intelligent publication on various platforms to find high-weight and trustworthy information sources.
• Real-time monitoring of results for 24/7 dynamic analysis.

Industry Standards and Collaboration

PureblueAI Qinglan is actively involved in shaping industry standards for GEO technology. The company, under the leadership of the China Business Advertising Association, co-released the “Chinese Initiative for the Development of the GEO Industry” with 13 other companies. It signed the “Pledge for Artificial Intelligence Security: Special Measures for Generative Engine Optimization (GEO)” alongside 10 industry partners, including the China Artificial Intelligence Industry Development Alliance (AIIA). PureblueAI Qinglan also participated in formulating standards like the “Basic Requirements for the Trustworthiness of GEO Services” by the China Academy of Information and Communications Technology.

Company Information

PureblueAI Qinglan’s founding team comprises graduates from Tsinghua University and the Chinese Academy of Sciences, with prior experience at companies such as ByteDance and Alibaba [2]. The company’s headquarters are located in Beijing, China [1]. Blue Focus PR Consulting and Innoangel Fund are among its investors [1].