PWHL to Air First Nationally Televised Game in U.S. On ION

The Professional Women’s Hockey League (PWHL) is set to reach a national U.S. Television audience for the first time with a game broadcast on Scripps Sports’ ION network. The landmark broadcast will feature a matchup between the New York Sirens and the Montréal Victoire on Saturday, March 28, at 1 p.m. ET, live from Little Caesars Arena in Detroit.

Historic Broadcast Partnership

The game represents a significant milestone for the PWHL, making it accessible to over 126 million U.S. Households through ION’s availability over-the-air, via pay television, connected TV, and free ad-supported streaming platforms . Ally Financial is the presenting sponsor of both the broadcast and the ‘Takeover Tour’ game itself .

Momentum for Women’s Hockey

This broadcast comes at a time of increasing momentum for the PWHL, currently in its third season. The league is approaching two million all-time fans and has seen a 20% year-over-year increase in average attendance . The recent success of Team USA at the Olympic Winter Games Milano Cortina 2026, where 61 PWHL players competed and won 41 medals, including a gold medal in ice hockey, has further fueled this growth .

Scripps Sports’ Commitment to Women’s Sports

Scripps Sports has demonstrated a commitment to broadcasting women’s sports, already holding rights for the WNBA and NWSL . The company previously aired PWHL games in its NHL TV markets . ION currently broadcasts more WNBA games and more NWSL matches than any other national broadcaster .

Ally Financial’s Support for Women’s Sports

Ally Financial has been a prominent supporter of women’s sports, previously backing initiatives such as moving the NWSL Championship game to primetime broadcast in 2022 and increasing the prize purse for the U.S. Women’s Open golf tournament to a record US$12 million .

Looking Ahead

“Fan interest in women’s hockey is at an all-time high,” said Brian Lawlor, president of Scripps Sports . “We are thrilled to be teaming with the PWHL and Ally Financial on this milestone event.” Amy Scheer, PWHL executive vice president of business operations, added, “This first-ever national broadcast is a truly historic moment for our league, and with partners like Ally Financial and Scripps Sports, we’re introducing more people to our fast-paced and exciting game than ever before” . This broadcast signals a potential turning point for the PWHL, opening doors for further national exposure and growth in the years to come.