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Summary
The strategy focuses on framing cloud seeding as a practical, present-day solution to drought, positioning it as essential public infrastructure rather than a futuristic concept.
Out-of-Home (OOH) advertising placements are strategically located near key policy areas,including Capitol South Station in Washington,D.C., to influence funding decisions, regulations, and public perception.
Creative messaging, such as “AMERICA NEEDS RAIN” and “DROUGHT IS NOT OUR DESTINY,” emphasizes clarity and builds trust. Rainmaker highlights it’s use of drones, advanced modeling, and radar validation to demonstrate a data-driven, scientific approach.
In Utah,the campaign connects the issue to a specific,tangible outcome with the framing “WE CAN REFILL THE Grate Salt Lake,” aiming to translate climate urgency into a relatable and achievable goal.
Sources
FAQs
What is Rainmaker trying to accomplish with this campaign?
To increase public and policymaker understanding of cloud seeding and establish Rainmaker’s approach as a viable, current solution to drought and water scarcity.
Why launch OOH in Washington, D.C.specifically?
the campaign targets lawmakers, policymakers, and related decision-makers in the nation’s capital, where water policy and funding are persistent.
Where are the OOH placements running?
Currently, OOH placements are located in Washington, D.C. (including near Capitol South Station) and Salt Lake City
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