World Rugby’s Shape of the Game Conference: Charting the Future of the Sport

London will host a pivotal gathering this week as World Rugby convenes its annual Shape of the Game conference, from February 24th to 26th. The forum brings together key figures from across the sport to discuss strategies for sustainable global growth and address critical issues facing rugby union, with a particular focus on preparations for the 2027 Rugby World Cup in Australia.

A Strategic Mandate for the Future

The Shape of the Game meetings are central to World Rugby’s six-year strategic plan, aiming to connect rugby with its audience through impactful investment, iconic events, and leadership support. The conference unites the World Rugby Executive Board and its committees – Men’s and Women’s High Performance, Professional Game, Professional Leagues Advisory, and Community Rugby – to align perspectives across all levels of the sport. World Rugby Chair Brett Robinson emphasized the importance of this week as a “major milestone” in securing a strong and sustainable future for rugby, noting that the on-field game is currently in a decent place.

Key Themes on the Agenda

Discussions will center around several key themes, including:

• Strengthening rugby’s global presence and impact
• Growing rugby’s audience appeal
• Law innovation and game presentation
• Sport-leading welfare advances
• Growing participation in the community game
• Sustainable growth of the women’s game

Debate Surrounding Rule Changes

The conference arrives amidst ongoing debate regarding potential rule changes. Brett Robinson has indicated a desire to accelerate the process of implementing recent regulations, potentially reducing the testing phase. ESPN reported Robinson’s comments in early February 2026, highlighting the need for quicker decision-making.

South Africa’s Concerns and Calls for Alignment

South Africa has voiced concerns about the proposed changes, feeling that they may disproportionately impact the Springboks’ strengths. Coach Rassie Erasmus has launched a lobbying effort to prevent changes before the 2027 World Cup. The Springboks are advocating for greater calendar harmonization between the Six Nations Tournament and the Rugby Championship, arguing that the current scheduling gives Northern Hemisphere teams more time to adapt to new directives. Robinson has suggested the new Nations Championship could serve as a testing ground for rule changes.

New Leadership and Focus on Refereeing

New Zealander Mark Robinson, soon to grab on the role of Director of Rugby at World Rugby, will present a study on the philosophy of the game and the harmonization of refereeing roles. France has also expressed its intention to actively participate in the discussions, aiming to ensure the diversity of game models is considered. A French delegation, including Florian Grill, Yann Roubert, Mathieu Raynal, and Thomas Castaignède, will attend the conference to contribute to the debate.

The 20-Minute Red Card Trial

The future of the 20-minute red card trial is also expected to be a key discussion point. Super Rugby Pacific has already trialed the law, and it was implemented globally during the 2024 November internationals. Planet Rugby reports that Robinson hinted at a potential permanent adoption of the 20-minute red card into the lawbook, following a period of trial and review.

The Shape of the Game conference represents a crucial moment for rugby union, as stakeholders work to shape the future of the sport and ensure its continued growth and success on a global scale.