Rural Mainstreet Index reaches two-year high

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Rural Economy Shows Mixed Recovery as Bank Index Climbs

The Creighton University Rural Mainstreet Index rose to 52.6 in June, marking its highest level since July 2023. The index, which tracks economic conditions across a 10-state region, moved above the 50.0 growth-neutral threshold as rural bankers reported improved loan volumes and stable small business growth. Despite these gains, sector-specific challenges—including weak grain prices and high input costs—continue to dampen economic confidence among agricultural lenders.

What is driving the growth in the Rural Mainstreet Index?

The index climbed from 45.7 in May to 52.6 in June, a shift driven largely by increased demand for credit and a stabilization in local business conditions. According to Ernie Goss, chair in regional economics at Creighton University, 52.6% of surveyed bankers reported that small business growth in their service areas remained stable. Meanwhile, the loan volume index reached 76.3, up from 67.4 in May, reflecting increased reliance on financing as farmers and rural businesses manage shifting operational costs.

What is driving the growth in the Rural Mainstreet Index?

How are farm and ranchland values performing?

Farm and ranchland prices showed resilience in June, with the regional index rising to 55.3 from 50.1 the previous month. This marks the second consecutive month of growth for land values. However, experts caution that these figures do not necessarily indicate a booming agricultural economy. Goss noted that while land values remain elevated, they face downward pressure from weak farm income, lower liquidity levels, and stricter credit standards imposed by regional lenders.

Why remains economic confidence low among rural bankers?

Despite the rise in the overall index, the June economic confidence index sat at 42.1. While this is an improvement from 34.8 in May, it remains well below the growth-neutral threshold. Bankers cite several persistent headwinds:

Creighton University June 2025 Mid-America Business Conditions Index | Ernie Goss
  • Commodity Prices: Continued weakness in grain prices limits revenue for regional producers.
  • Input Costs: High expenses for fertilizer, fuel, and equipment continue to compress profit margins.
  • Cash Flow: Expectations of negative farm cash flows have led to a cautious outlook for the next six months.

Additionally, the farm equipment sales index remained depressed at 28.9. This figure has now fallen below the growth-neutral 50.0 mark for 34 consecutive months, signaling that capital investment in agricultural machinery remains at a standstill.

Key Economic Indicators for June

The following table summarizes the performance of key rural economic sectors as reported by the Creighton University survey:

Indicator May Index June Index
Rural Mainstreet Index 45.7 52.6
Farm/Ranchland Price Index 50.1 55.3
New Hiring Index 43.5 47.4
Home Sales Index 47.8 50.0

The hiring market also showed signs of life, with the new hiring index rising to 47.4 in June. Despite this uptick, only 10.5% of surveyed bankers reported an actual increase in hiring for the month, suggesting that labor market growth in rural areas remains slow and highly localized.

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