New Leadership Announced for Saas-Fee and Saastal Tourism Marketing
A significant change is underway at the helm of marketing and communications for the Saas-Fee and Saastal tourism organizations. Effective in early December, Iwan Bitschin will assume the role of Head of Marketing and Communication, succeeding Mattia Storni, who has successfully led the department for the past six years.
A Local Expert with International experience
Bitschin brings a strong foundation of both local knowledge and international expertise to the position. Born and raised in Saas, he possesses an intimate understanding of the region’s unique appeal. His academic background includes a Bachelor’s degree in Industrial Engineering from the Bern University of Applied Sciences and a Master’s degree in Innovation Management and Entrepreneurship from the Munich Business School. This educational path reflects a commitment to forward-thinking strategies crucial for modern tourism.
Career Progression within the Tourism Sector
Prior to accepting this leadership role, Bitschin honed his skills through diverse experiences. He initially worked as an innovation consultant in Munich, applying his analytical abilities to develop new solutions. He then transitioned to Agap2 Schweiz