Samsung and Art Basel Expand Digital Art Access with New collection & Immersive Experience

Samsung Electronics, the official Art TV partner of Art Basel, has unveiled the Art Basel in Basel (ABB) Collection – a carefully curated selection of digital artworks accessible directly through Samsung Art Store on compatible Samsung TVs. This launch represents the most complete Art Basel digital collection to date, featuring 38 pieces from internationally acclaimed artists and galleries, and solidifying the ongoing partnership between Samsung and art Basel to democratize access to world-class art.

The art market is experiencing a important shift towards digital platforms. According to a recent report by Artsy, online art sales reached $22.7 billion in 2023, representing 27% of the total art market. This growing trend underscores the importance of initiatives like the ABB Collection, which bridge the gap between traditional art gratitude and the convenience of modern technology.

A Global Tapestry of Artistic Voices

The ABB Collection distinguishes itself through its commitment to inclusivity,showcasing a diverse range of artistic styles,cultural backgrounds,and geographic origins.Notably, this year’s collection marks a first for the Samsung x Art Basel collaboration by including portrayal from a gallery based in Africa, broadening the initiative’s global scope and enriching its cultural narrative. A selection of these digital artworks will be physically exhibited at Art Basel, taking place from June 19-22 at Messe Basel in Switzerland.This year’s curation process involved a rigorous selection from over 100 submissions, prioritizing artistic diversity, medium exploration, and global representation. The collection celebrates both established masters and emerging talents, mirroring Art Basel’s long-standing dedication to championing contemporary art from around the globe. It’s a digital gallery that aims to be as diverse as the world itself, offering a window into different perspectives and creative expressions.

Featured Artists & Their Visions:

The ABB Collection presents a compelling array of artistic statements.Here are a few highlights:

Roméo Mivekannin,”Young woman with peonies after Frédéric Bazille” (2023): This piece offers a thought-provoking reinterpretation of a classic portrait,examining themes of identity and representation through a postcolonial lens. Think of it as a digital echo of Manet’s Olympia, but viewed through a 21st-century outlook.
Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): Magdy’s work is a visually stunning exploration of utopian ideals, reminiscent of the optimistic futurism seen in early science fiction films like Metropolis, but grounded in a contemporary desire for a more compassionate world.
Zandile tshabalala,”Pink Blossoms” (2024): A striking portrait that powerfully celebrates Black femininity and its connection to the natural world. It’s a visual statement that challenges conventional beauty standards and embraces the richness of cultural heritage.
Antonia Kuo, “Willo” (diptych) (2024): Kuo’s work seamlessly blends digital artistry with traditional techniques, creating a captivating dual-panel composition that explores the interplay between the physical and virtual realms. It’s akin to a digital collage, layering textures and forms to create a unique visual experience.

Beyond these highlights, the collection also features contributions from renowned artists like Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, adding further depth and nuance to the overall artistic experience.

experiencing Art in a New Dimension: ArtCube at Art Basel

To further enhance the immersive experience, Samsung will present “ArtCube” at Art Basel.this interactive installation provides visitors with a hands-on opportunity to explore the ABB Collection and the capabilities of Samsung’s Art TV technology.

ArtCube isn’t just a display; it’s a curated surroundings designed to showcase how digital art can transform living spaces. Visitors can experience the artworks in a simulated home setting,appreciating the subtle nuances of color and detail on Samsung’s Neo QLED and OLED displays. This allows attendees to envision how these pieces could integrate into their own homes, fostering a deeper connection with the art.

The ABB Collection and ArtCube represent a significant step forward in making art more accessible and engaging for a wider audience. By leveraging the power of technology, Samsung and art Basel are not only preserving artistic expression but also shaping the future of art consumption.

Samsung and Art Basel Expand Digital Art Horizons with Immersive Experiences

Samsung is deepening its collaboration with Art Basel, solidifying its position as a key innovator in how art is experienced and consumed in the digital age.Beyond simply displaying artwork,Samsung is actively shaping a future where technology enhances artistic expression and broadens accessibility to a global audience. This partnership is exemplified by the presentation of works like Jo Baer’s *Untitled* (1961-1962) showcased on Samsung’s Neo QLED displays, demonstrating the technology’s ability to faithfully reproduce artistic nuance.

ArtCube³: A Portal to Immersive Digital Art

At Art Basel, Samsung will unveil ArtCube³, an interactive lounge designed to redefine the digital art experience. This isn’t merely a display of art *on* screens; it’s an immersive environment built around samsung’s leading display technologies – The Frame, MICRO LED, and Neo QLED 8K – to showcase artwork, including selections from the prestigious Art basel Collection, with unparalleled clarity and depth. Consider the impact: a recent report by artsy indicates a 35% increase in online art sales in the last year, demonstrating a growing appetite for digital art experiences.

ArtCube will offer visitors a unique opportunity to explore the exclusive collections available through the Samsung Art Store. Beyond passive viewing,the lounge will feature personalized experiences,including the creation of dynamic,moving-image portraits tailored to individual preferences. Complementing the physical installation, Samsung will host a series of thought-provoking panel discussions, bringing together leading figures from the contemporary art world to debate the evolving role of technology in artistic creation and distribution. These discussions will address critical questions about digital ownership, the impact of AI on art, and the democratization of art access.

A Growing Digital Art Market & The Power of Display Technology

The partnership between Samsung and Art Basel began with a curated digital collection at Art Basel miami Beach in 2024 and expanded to Art Basel Hong Kong in 2025. The success of the Hong Kong collection, which quickly rose to become one of the top 10 most-viewed art pieces on the Art Store, underscores the demand for high-quality digital art experiences. This demonstrates a clear trend: consumers are increasingly seeking ways to integrate art into their daily lives through technology. According to Statista, the global digital art market is projected to reach $2.8 billion by 2028,fueled by innovations in display technology and the rise of NFTs and digital collectibles.

“Our collaboration with Samsung is about extending the reach of Art Basel beyond the physical fairgrounds,” explains Maike Cruse, Director of Art Basel in Basel. “By bringing the art into people’s homes through Samsung’s displays, we’re creating new avenues for discovery and engagement with the remarkable artists and galleries represented at our flagship event.”

Elevating the Home Art Experience with Samsung Art TVs

Samsung Art TVs seamlessly integrate art into the home environment.

Samsung’s art TVs, powered by the Art Store, are transforming the television from a passive entertainment device into a dynamic canvas for artistic expression. The Art Store’s curated collections offer a diverse range of styles and artists,allowing users to personalize their viewing experience. this is akin to having a constantly rotating gallery in your living room, offering a fresh perspective on art every day. The integration of advanced display technologies ensures that every brushstroke, color nuance, and texture is rendered with exceptional fidelity, providing an immersive and emotionally resonant experience. Furthermore, Samsung’s commitment to sustainability extends to its Art tvs, with features designed to minimize energy consumption while maximizing visual impact.

The ongoing partnership between Samsung and Art Basel isn’t just about showcasing art; it’s about pioneering a new era of digital art consumption, where technology and artistry converge to create truly transformative experiences.

## Elevate Your Living Space: Discover the World of Samsung Art Store

Transform your television into a dynamic centerpiece with the Samsung Art Store, a curated collection designed to complement your home’s aesthetic and reflect your personal style.Offering a diverse range of over 3,500 artworks from more than 800 artists – including the esteemed ABB Collection – the Art Store provides a constantly evolving gallery experience right in your living room.

### A Canvas for Every Mood and Season

Forget static displays. The Samsung Art Store allows you to effortlessly switch between pieces to match your mood, the time of year, or a special occasion.Imagine showcasing vibrant landscapes in the summer, calming abstracts in the autumn, or festive scenes during the holidays. This isn’t just about watching television; it’s about creating an immersive and personalized environment. Consider the impact of a bold, colorful piece during a social gathering versus a serene, minimalist artwork for a quiet evening.

### enhanced Viewing Experience Across samsung’s 2025 TV Lineup

The Art Store is now seamlessly integrated across Samsung’s 2025 television range, including the flagship Neo QLED 8K, Neo QLED, QLED, The Frame, and The Frame Pro models. Powered by samsung vision AI, these TVs deliver AI-enhanced picture and sound quality, ensuring that every artwork is displayed with stunning clarity and depth. Beyond art, these models boast new personalization features, bringing viewers closer to their favorite entertainment – from blockbuster movies to live sports. Samsung is redefining the role of the television, transforming it from a passive entertainment device into an active element of home design.

### Exclusive Access to Art Basel’s Prestigious collection

Samsung art TV users now enjoy exclusive access to the Art Basel in Basel Collection. This curated selection brings the world-renowned art fair directly into your home, offering a glimpse into the cutting edge of modern and contemporary art.

### About Art basel

Founded in 1970 by a collective of Basel-based gallerists, Art Basel has grown into a globally recognized platform for Modern and contemporary art. With editions held in Basel, Miami Beach, Hong Kong, and Paris, each fair reflects the unique cultural landscape of its host city.Beyond the physical fairs, Art Basel extends its reach through digital initiatives like the Art Basel App and insightful publications such as the Art Basel and UBS Global Art Market Report. UBS serves as Art Basel’s Global Lead Partner. For more details, visit [artbasel.com](https://www.artbasel.com/).

For further details on Samsung Art Store and compatible TV models, please visit [www.samsung.com](http://www.samsung.com).

¹ Samsung Art TV encompasses MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models (Q7F and higher).
² Public access to events runs from June 19-22, following VIP previews from June 16-18.
³ The samsung Lounge ‘ArtCube’ is located in Halle 1 at Messe Basel.
⁴ Data referenced is based on findings as of April 2024.

samsung Art Store: Discover the New Art Basel Collection 2024

Immerse yourself in the world of contemporary art with the latest addition to the Samsung Art Store: the Art Basel Collection 2024. This curated collection brings the vibrant energy and innovative spirit of Art Basel directly to your living room, transforming your samsung Frame TV into a dynamic canvas for artistic expression.

The Samsung Art Store has redefined how we experience art, offering access to a vast library of digital masterpieces at our fingertips. The Art Basel Collection 2024 continues this tradition, showcasing a diverse range of styles, mediums, and perspectives from both emerging and established artists.Whether you’re a seasoned art collector or simply looking to add a touch of sophistication to your home, this collection has something to inspire and captivate.

What is the Samsung Art Store?

before diving into the specifics of the Art basel Collection 2024, let’s take a step back and understand what the Samsung art Store is all about.

• A Digital Art Gallery: The Samsung Art Store, available on Samsung Frame tvs, is a subscription-based service providing access to a constantly growing library of artworks from renowned museums, galleries, and artists around the world.
• Transform Your TV: Instead of a blank screen, The Frame TV seamlessly blends into your home décor by displaying these digital artworks when you’re not actively watching television. It transforms your TV into a piece of art, enhancing your living space.
• Vast and Varied Collection: The Art Store boasts an impressive selection, ranging from classical masterpieces to contemporary photography. It caters to a wide variety of tastes and preferences.
• Curated Collections: In addition to individual artworks, the Art Store features curated collections focusing on specific themes, artists, or events, like the Art Basel collaboration.
• Easy to Access: Subscribing is simple! you can conveniently browse and select artwork directly from your Frame TV’s interface.

Spotlight on Art basel: A Global Art Fair

Art Basel is more than just an event; it’s a powerhouse that drives the global art market. Understanding its significance adds considerable weight to the collection bearing its name.

• Leading International Art Fair: Art Basel is a prestigious international art fair held annually in Basel, Switzerland; Miami Beach, Florida; Hong Kong; and Paris.
• Showcasing top Galleries and Artists: The fair brings together leading art galleries from around the globe, showcasing works by established and emerging artists.
• A Hub for Art Collectors and Enthusiasts: Art Basel attracts collectors, curators, critics, and art enthusiasts alike, making it a vital platform for the art world.
• Trendsetter in Contemporary Art: The fair often sets trends in the contemporary art scene, influencing artistic direction and shaping the market.
• A Mark of Quality: Art Basel’s association with the Samsung Art Store adds prestige and signals the high quality of the artwork featured.

The Samsung Art Basel Collection 2024: What to Expect

The Art Basel Collection 2024 promises to be an exciting and diverse showcase of contemporary art. While specific artworks and artists are frequently updated, here’s a general overview of what you can anticipate:

• Diverse Mediums: The collection encompasses a variety of mediums, including painting, sculpture, photography, digital art, and mixed media.
• Emerging and Established Artists: Expect a mix of works from both up-and-coming talents and well-known figures in the art world.
• Thematic Exploration: Art Basel is often organized around specific themes. The collection will likely reflect those themes, offering a cohesive viewing experience.
• Dynamic Content: The Samsung Art Store regularly updates its content, ensuring that new artworks are constantly added to the Art Basel Collection.
• Interactive Experiences: Some artworks may include interactive elements, allowing viewers to engage with the art in new and exciting ways.

Benefits of Featuring the Art Basel Collection on Your Samsung Frame TV

Why should you consider subscribing to the Samsung Art Store and adding the Art Basel Collection to your Frame TV?

• Elevate Your Home Décor: Transform your living room into a sophisticated art gallery, adding a touch of elegance and personality to your space.
• Discover New Artists: Expand your artistic horizons by discovering new and exciting artists from around the world.
• Support the Arts: Your subscription helps support the artists and galleries featured on the Samsung art Store.
• Conversation Starter: The Art Basel Collection is sure to spark interesting conversations with guests, showcasing your appreciation for art.
• Constantly Evolving Collection: The ever-changing nature of the collection ensures that there’s always something new to discover.
• Personalized Art Experience: Customize your art selections to match your personal style and preferences.

Practical Tips for maximizing your Samsung Art Store Experience

Here’s how to get the most out of your Samsung Art Store subscription:

• Explore the Different Categories: Browse the Art Store’s various categories to find artwork that aligns with your interests.
• Create Custom Playlists: Create personalized playlists of your favorite artworks to easily display them in rotation.
• Adjust the Display Settings: Experiment with the Frame TV’s display settings (brightness, color tone) to optimize the appearance of the artwork.
• Take Advantage of the “My Collection” Feature: Save your favorite artworks to your “My Collection” for rapid access.
• Stay Updated: Follow the Samsung art Store on social media or subscribe to their newsletter to stay informed about new collections and artists.
• consider the Ambient Lighting: the appearance of an artwork can change dramatically based on the lighting in your room. Experiment with different lighting options to find what works best.

Diving Deeper: artists You Might Discover in the Art Basel Collection

While the exact lineup changes, the Art Basel Collection tends to showcase work aligned with current trends and artists gaining momentum.Here are some artist profiles representative of those you might find:

Artist Profile 1: [Replace with Hypothetical Artist Name] – Elena Rossi

Style: Abstract Expressionism with a Digital Twist

Rossi’s work blends traditional painting techniques with digital manipulation, creating visually striking and thought-provoking pieces. Her exploration of texture, color, and form is particularly compelling, making her art a perfect fit for the Frame TV’s vibrant display.

Artist Profile 2: [replace with Hypothetical Artist Name] – Kenji Tanaka

Style: Contemporary Photography with a Focus on Urban Landscapes

Tanaka’s photographs capture the beauty and complexity of urban environments. His keen eye for detail and his ability to find moments of serenity amidst the bustle of city life make his work both aesthetically pleasing and emotionally resonant.

Artist Profile 3: [Replace with Hypothetical Artist Name] – Anya Sharma

Style: Sculptural Digital Art

Sharma creates intricate, mesmerizing digital sculptures that seem to defy gravity. Her pieces are a testament to the power of technology to push the boundaries of artistic expression. These would look stunning cycling on The Frame TV.

Samsung Art Store: Beyond Art Basel

The Art Basel Collection is a highlight,but the Samsung Art Store offers so much more. here’s a glimpse beyond the collection:

• Partnerships with World-Renowned museums: Access masterpieces from institutions like the Louvre, the Prado Museum, and the Tate Modern.
• A Wide Range of Genres: Explore everything from classical landscapes to modern portraits and abstract expressionism.
• Regularly Updated Content: Enjoy new artwork added regularly, keeping your collection fresh and exciting.
• Personalized Recommendations: The Art Store learns your preferences and suggests artwork you might enjoy.

The Frame TV and the Art Store: A Perfect Match

The Samsung Frame TV is specifically designed to showcase digital art. Here’s why it enhances the Art Store experience:

• Art Mode: When not in use, the Frame TV seamlessly transitions into Art Mode, displaying artwork with realistic textures and colors.
• Customizable Bezels: Choose from a range of bezels to match your décor and further enhance the TV’s appearance as a piece of art.
• Brightness Sensor: The TV automatically adjusts the brightness to match the ambient lighting in your room, ensuring optimal viewing.
• Motion Sensor: The TV detects when someone is in the room and automatically turns on the display, conserving energy when the room is empty.

Case Study: Transforming a Home with the samsung Art Store

Let’s explore how the Samsung Art Store and The Frame TV transformed an ordinary living space. *this is a fictional example*

The Challenge: Sarah, a marketing professional, wanted to update her living room without a major renovation. she loved art but felt intimidated by the prospect of buying original pieces.

The Solution: Sarah purchased a Samsung Frame TV and subscribed to the Art Store. She started with the Art Basel Collection, drawn to its contemporary feel.

The Result:

• instant Transformation: The Frame TV instantly elevated the look of her living room.
• Conversation Starter: Guests were consistently impressed by the diverse artwork on display.
• Personal Expression: Sarah curated playlists reflecting her mood and personal taste, making the space feel truly her own.
• Affordable Art Solution: The Art Store provided access to a wide range of art at a fraction of the cost of buying original pieces.

Taking a Closer Look: Details That Matter

Beyond the broad strokes, the Samsung Art Store pays attention to details that elevate the overall experience.

• Artwork Details: Each artwork is accompanied by detailed information about the artist, the artwork’s history, and its significance.
• Curatorial Notes: Some collections include curatorial notes providing context and insights into the artwork.
• High-Resolution Images: The Art Store uses high-resolution images to ensure that artwork looks stunning on the Frame TV’s screen.
• Regular Software Updates: Samsung regularly updates the Art Store’s software to improve performance and add new features.

Samsung Art Store: Accessibility and Inclusivity

Understanding the commitment to broaden art appreciation:

• Diverse Artists: The Art Store strives to showcase artists from diverse backgrounds and perspectives.
• Global Reach: The collection includes artwork from around the world, reflecting a global view of art.
• Educational Resources: The art Store provides educational resources to help users learn more about art and art history.
• Accessibility Features: Samsung is committed to making the Art store accessible to users with disabilities.

Debunking Common Myths About Digital Art

Digital art, like any emerging medium, is often misunderstood.Let’s address some common misconceptions:

• Myth: Digital art is not “real” art. Fact: Digital art is a legitimate art form that requires skill, creativity, and vision.
• Myth: Digital art is easily copied and devalued. Fact: The Samsung Art Store protects the copyright of artists by using secure digital rights management (DRM) technology.
• Myth: Digital art lacks the texture and depth of traditional art. Fact: The Frame TV’s display technology and the high-resolution images used in the Art Store reproduce artwork with remarkable detail and realism.
• Myth: subscribing to the Art Store is expensive. Fact: The Art Store offers a cost-effective way to access a vast library of artwork compared to buying individual pieces.

The Future of the Samsung Art Store

The Samsung Art Store is constantly evolving. Expect to see:

• More Interactive Experiences: Future versions of the Art Store may include more interactive elements, such as virtual reality tours of museums and galleries.
• AI-Powered Recommendations: AI technology could be used to personalize art recommendations based on individual preferences and viewing habits.
• Integration with Other Smart Home Devices: The Art Store could be integrated with other smart home devices to create a more immersive and personalized experience.
• Partnerships with More Museums and Galleries: The Art Store will likely continue to expand its partnerships with leading museums and galleries around the world.

Art Basel Collection 2024: A Summary Table

First-Hand Experience: My Week with the Samsung Art Basel Collection

I recently had the opportunity to experience the Art Basel Collection on a Samsung Frame TV for a week. Here are my key takeaways:

Day 1: Initial Impressions

The setup was incredibly easy. Within minutes, I was browsing the Art Basel collection. the quality of the images was immediately impressive.I was struck by the vibrancy of colors and the attention to detail.

Day 3: Discovering New Artists

I spent an afternoon exploring artists I hadn’t encountered before. I was particularly drawn to a series of digital collages by a young artist from Brazil. This highlighted a benefit I had not fully anticipated – readily expanding my artistic taste.

Day 5: Transforming the Ambiance

I realized how much the artwork influenced the atmosphere of my living room. A bold, abstract piece energized the space during the day, while a serene landscape created a calming effect in the evening.

Day 7: lasting Impact

After a week, I was genuinely impressed by the Samsung Art Basel Collection. It’s not just about displaying art; it’s about creating a dynamic and personalized living environment.

Final Verdict: Highly recommended for art lovers and anyone looking to enhance their home décor.