Samsung Festive Growth & AI Retail Experience

by Anika Shah - Technology
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Samsung Boosts AI Push with ‘Made in India‘ Laptops and Expanded Device Ecosystem

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Published: September 04, 2025 03:05 pm IST

Samsung is strategically expanding its artificial intelligence (AI) ecosystem in India, with a meaningful focus on locally manufactured laptops and a growing adoption of tablets for productivity. The company is committed to building an inclusive AI habitat, collaborating with partners across its device portfolio.

Laptop Production in India

Samsung has begun manufacturing laptops in India,marking a key step in its commitment to local production and strengthening its presence in the competitive laptop market. This move aligns with the Indian government’s “Make in India” initiative,promoting domestic manufacturing and reducing reliance on imports. The company views laptops as a category with “very high adoption” potential,notably as AI capabilities become more integrated into computing experiences.

Growing Tablet Usage for Productivity

Beyond laptops, Samsung notes a rising trend of consumers utilizing tablets for productivity tasks. Users are increasingly leveraging tablets for activities like document editing and content creation, indicating a shift towards more versatile and portable computing solutions. This trend suggests a growing demand for devices that bridge the gap between smartphones and conventional laptops.

Expanding AI Ecosystem and Service Network

Samsung’s strategy centers around creating a complete AI ecosystem, working closely with partners to integrate AI features into its laptops and other devices. This collaborative approach aims to deliver a seamless and enhanced user experience across all Samsung products. To support this expansion, Samsung boasts an extensive service network in India, comprising over 3,000 service centers, ensuring readily available support for its customers.

Key Takeaways

  • Samsung is now manufacturing laptops in India.
  • The company is seeing increased adoption of tablets for productivity tasks.
  • Samsung is focused on building an inclusive AI ecosystem through partnerships.
  • A robust service network of over 3,000 centers supports Samsung’s growing device base in India.

Looking Ahead

Samsung’s investment in local laptop production and its focus on expanding its AI ecosystem demonstrate a long-term commitment to the Indian market. As AI technology continues to evolve, Samsung is poised to play a significant role in shaping the future of computing and mobile experiences in India, offering consumers a wider range of innovative and clever devices.

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