Samsung Considers Galaxy S26 Edge to Replace Underperforming Plus Models, Eyes Exynos 2600 for Europe
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Samsung is reportedly planning a important shift in its Galaxy S series strategy, perhaps replacing the Plus model with a new “Edge” variant starting with the Galaxy S26 in 2026. This move comes as the Plus models consistently underperform in sales compared to the standard and Ultra versions, mirroring a similar strategy recently adopted by apple with its iPhone lineup.
Galaxy S25 Plus Sales Targets and the Push for Change
Recent reports indicate that the Galaxy S25 Plus had a shipment target of just 6.7 million units – the lowest across the entire Galaxy S25 series. In contrast, Samsung aimed to ship 13.6 million units of the standard Galaxy S25 and 17.4 million units of the Galaxy S25 Ultra. Sammobile first reported on these shipment targets and the potential shift to an Edge model.
This disparity in sales has prompted Samsung to explore alternatives to the Plus model, which hasn’t resonated with consumers as strongly as its counterparts. Apple’s decision to replace the iPhone Plus with the iPhone Air in its iPhone 17 series, also a historically lower-selling model, appears to have influenced Samsung’s thinking.
Exynos 2600 Potential for European Galaxy S26 Models
Beyond the potential model name change, Samsung is also considering a processor shift for the regular Galaxy S26. The company is reportedly evaluating the use of its in-house Exynos 2600 processor for models sold in European markets. GSM Arena details this potential move.
Currently, all Galaxy S series handsets are powered by Qualcomm’s snapdragon 8 Elite SoC.A move to the Exynos 2600 would represent a departure from this unified processor strategy and could signal Samsung’s increased confidence in its own chip-making capabilities. The Exynos 2600 is expected to offer competitive performance and efficiency, potentially rivaling Qualcomm’s offerings.
Understanding Exynos and Snapdragon
Exynos processors are designed and manufactured by Samsung’s System LSI division, while Snapdragon processors are developed by Qualcomm.Both are leading mobile processor manufacturers, and the choice between them often comes down to regional availability, cost, and specific performance characteristics. Historically, there have been debates about the relative performance and efficiency of Exynos versus Snapdragon chips, with some regions consistently receiving one over the other.
Key takeaways
- Samsung is considering replacing the Galaxy S Plus model with a Galaxy S Edge variant starting with the S26.
- This change is driven by consistently lower sales figures for the Plus models compared to the standard and Ultra versions.
- Apple’s recent move to replace the iPhone plus with the iPhone Air influenced Samsung’s decision.
- Samsung is evaluating the use of its Exynos 2600 processor in the Galaxy S26 for European markets, potentially ending the exclusive use of Qualcomm snapdragon chips across the entire series.
Samsung’s potential changes to the Galaxy S series demonstrate a willingness to adapt to market demands and optimize its product lineup. The introduction of a Galaxy S Edge model and a potential shift in processor strategy could position samsung for continued success in the competitive smartphone market. Further details will emerge as the launch of the Galaxy S26 approaches.