Samsung Dominates Digital Signage Market for 17th Consecutive Year with AI and Sustainable Innovations

Samsung Electronics continues its reign as the world’s leading digital signage and commercial display brand, marking an impressive 17 consecutive years at the top. The company’s commitment to innovation, particularly in AI-driven and sustainable solutions, has solidified its position in a rapidly evolving market.

Market Leadership and Growth

In 2025, Samsung held a 35.2 percent share of the global commercial display market, shipping 2.5 million displays [Samsung Newsroom]. The company first achieved the number one ranking in 2009 and has consistently maintained its leadership since then.

Innovations at ISE 2025

Samsung showcased a range of cutting-edge technologies at Integrated Systems Europe (ISE) 2025, earning a total of 12 awards, including five Best of Show awards [Samsung Newsroom]. These innovations highlight Samsung’s focus on energy efficiency, AI integration, and immersive visual experiences.

Key Innovations Showcased

• Samsung Color E-Paper: An ultra-bright, ultra-light, and ultra-efficient signage solution utilizing digital ink technology. It is being manufactured with increased use of recycled plastic and phytoplankton-based bio-resin for enhanced environmental friendliness [Samsung Newsroom].
• HoloDisplay: A technology that brings signage to life with 3D innovation, physically projecting visuals in mid-air [Samsung Newsroom].
• Transparent MICRO LED: A high-resolution display designed to blend digital content with the physical world, creating a glass-like effect [Times of AI].
• Interactive Display with AI Assistant: Designed for classroom environments, this display integrates an AI assistant with features like Circle to Search, enhancing learning experiences [Times of AI].
• The Wall: Samsung’s MICRO LED display, optimized for command and control rooms and virtual production, offering seamless visuals and cost-effective LED stage solutions [Samsung Newsroom].
• SmartThings Pro: Expanding partnerships and enhancing IoT automation across various business environments [Samsung Newsroom].

Future Display Plans

Samsung plans to introduce a range of new commercial displays in various sizes to meet diverse customer needs. These include the 105-inch QPDX-5K, 115-inch QHFX, and 130-inch Micro RGB signage displays (QPHX model) [Samsung Newsroom]. The company is also developing its Spatial Signage display, which creates the illusion of 3D visuals, in multiple sizes.

Executive Perspective

Hyoung Jae Kim, Executive Vice President of Samsung Electronics’ Visual Display Business, stated, “Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them. As businesses change, they need technology that is reliable, simple to manage, and ready for what’s next. We will continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.” [Samsung Newsroom]

Industry Trends

The global digital signage industry is experiencing significant growth, with a projected Compound Annual Growth Rate (CAGR) of 6.5% to reach $25.6 billion by 2028 [Digital Signage Today]. This growth is driven by the increasing demand for advanced displays that enhance engagement and efficiency across various sectors, including retail, hospitality, and education.