Samsung Maintains Global Soundbar Leadership for 12th Year
Samsung Electronics has solidified its position as the world’s leading soundbar manufacturer for the 12th consecutive year, demonstrating continued innovation and market dominance in the home entertainment sector.
Continued Market Dominance
According to recent data from Future Source, Samsung captured 21.5% of global soundbar revenue, and 19.7% of unit volume in 2025, extending a leadership streak that began in 2014 . This achievement complements Samsung’s two decades of global leadership in the television market, reinforcing its comprehensive approach to home entertainment.
Driving Factors Behind Success
Samsung’s sustained success in the soundbar market is attributed to its advanced audio technology, immersive sound experiences, and seamless integration with Samsung televisions. The company is committed to expanding its audio lineup in 2026 with new products designed to deliver cinema-quality sound tailored to diverse living environments.
New Audio Lineup for 2026
The expanded 2026 audio lineup will include:
- HW‑Q990H: The flagship soundbar, succeeding the HW‑Q990F.
- HW‑QS90H: An all-in-one soundbar solution.
- Music Studio 7 & Music Studio 5: Wi-Fi speakers designed by Bouroullec.
Executive Statement
“At Samsung, we grab special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”
Samsung’s Broader Strategic Focus
Samsung Electronics is actively pursuing growth through mergers and acquisitions (M&A), particularly within the semiconductor sector and artificial intelligence (AI) . The company plans to invest significantly in AI-centric components to enhance profitability and maintain a competitive edge. Samsung is investing 450 trillion won (approximately $356 billion) through 2030 to establish leadership in AI and 5G technologies .
Financial Performance and Investment
In FY2025, Samsung Electronics reported total revenue of $234.7 billion, a 10.9% year-over-year increase, and a 33.2% surge in operating profit to $30.67 billion . A substantial 90.2% of its $37.04 billion capital expenditure (CAPEX) was directed to the Device Solutions (DS) segment, focusing on the mass production of next-generation HBM4 base-dies and 2nm Gate-All-Around (GAA) advanced foundry nodes .