Samsung Extends Reign as Global TV Market Leader to 20 Years

Samsung Electronics has solidified its position as the world’s leading TV manufacturer for the 20th consecutive year, a streak beginning in 2006. The company’s sustained success is attributed to its consistent innovation in display technology, premium product offerings, and a strong market share, particularly in the high-finish segment.

Market Dominance and 2025 Performance

According to market research firm Omdia, Samsung held a 29.1% share of the global TV market in 2025 [1]. This achievement underscores Samsung’s leadership across premium, ultra-large, and next-generation display technologies.

Leadership in Premium TV Segments

Samsung demonstrated particular strength in the premium TV market, capturing a 54.3% market share for TVs priced over $2,500 and a 52.2% share for those exceeding $1,500 [1]. This dominance is driven by its Neo QLED, OLED, and lifestyle TV lineups.

A History of Innovation

Samsung’s journey to the top began in 2006 with the design-focused Bordeaux TV. Since then, the company has consistently pushed the boundaries of television technology:

• 2009: Accelerated the transition to LED TVs, improving energy efficiency and display slimness.
• 2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs.
• 2015: Launched The Serif, a design-focused TV intended as a statement piece for the home.
• 2017: Pioneered the Art TV category with The Frame, allowing the screen to display digital art.
• 2017: Introduced QLED TVs powered by quantum dot technology, setting new benchmarks in picture quality.
• 2018: Launched 8K TVs, delivering four times the resolution of 4K.
• 2020: Introduced MICRO LED technology, advancing self-emissive display innovation for ultra-large screens.

Expanding Technological Horizons

Samsung continues to invest in next-generation display technologies, including Micro RGB models, OLED, and Neo QLED. The company is also expanding its Mini LED offerings to bring enhanced brightness and contrast to a wider range of screen sizes and price points [1]. Samsung is integrating AI-powered processors and intelligent features to optimize picture, sound, and personalization in real-time.

Previous Milestones

In 2025, Samsung secured its position as the global leader in the TV market for the 19th consecutive year, achieving a 28.3% market share in 2024, according to Omdia [2]. The company held a 49.6% market share in the premium ($2,500+) TV segment and a 28.7% share in the 75-inch and above segment [2].

Looking Ahead

With two decades of proven leadership, Samsung remains a trusted and recognized TV brand worldwide, offering industry-leading technology across various price tiers, screen sizes, and display innovations. The company’s continued focus on innovation suggests it is well-positioned to maintain its dominance in the global TV market for years to reach.