Inspired by movement and material, the collection reimagines Saucony’s heritage through collaborations with artists, stylists and choreographers
NEW YORK, Sept. 10, 2025 /PRNewswire/ — Saucony, a global performance running and lifestyle brand, is set to debut the latest expression from its design-forward Saucony SILO collection, a continuation of the brand’s evolution at the intersection of heritage, luxury, and performance. First unveiled at Paris Fashion week in June, the AW25 capsule launches globally on September 18, 2025.
Saucony Announces New Collaboration with Smiley for a Vibrant Running Collection
Table of Contents
Saucony, a leading global performance running brand, has partnered with Smiley, a global feel-good brand, to launch a new collection of running apparel and footwear. The collaboration aims to infuse running culture with positivity and self-expression, embodying Saucony’s mission to inspire and enable people to live a better life through running.
Collaboration details
The saucony x Smiley collection features vibrant designs and uplifting graphics inspired by Smiley’s iconic smiley face. The line includes running apparel like t-shirts, shorts, and jackets, as well as signature Saucony footwear models reimagined with the Smiley aesthetic. The collection is available starting September 10, 2024, and can be purchased at Saucony’s website and select retailers. The proclamation was made via a press release on Business Wire.
About Saucony
Founded in 1898, Saucony is recognized as the “Original Running Brand.” A division of Wolverine World Wide, Inc. (NYSE: WWW), Saucony is known for its innovative running technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™. The brand offers a wide range of performance and lifestyle footwear and apparel for road, trail, and everyday wear. Saucony’s core philosophy centers around fostering running culture, encouraging self-expression, and promoting positive impact.
About Smiley
Smiley is a global brand dedicated to spreading positivity. Founded on the iconic smiley face, the brand partners with artists, designers, and brands to create products that promote happiness and optimism. Smiley donates to mental health initiatives through its charitable arm, The Smiley Movement.more data about Smiley can be found at Smiley’s website.
Key Takeaways
Collaboration: Saucony and Smiley have partnered to create a vibrant running collection.
Design: The collection features Smiley’s iconic smiley face and uplifting graphics.
Availability: The collection is available starting September 10, 2024, at Saucony and select retailers.
mission: The collaboration aims to infuse running with positivity and self-expression.
This partnership represents a unique blend of performance and positivity, offering runners a way to express their individuality while enjoying the benefits of Saucony’s renowned running technology. As the running community continues to grow, collaborations like this demonstrate a commitment to not only athletic performance but also the overall well-being and happiness of runners worldwide.
Worth a look