A survey carried out by the international association of record producers IFPI based on 43,000 interviews with people between 16 and 64 years old has come to the conclusion that Spaniards listen to an average of 21.6 hours of music a week, almost an hour more than the world average.
The study, titled Engaging with Music 2023, It is the largest on music consumption ever disclosed and takes data from 26 countries. What does the data detect? First: that the demand for music is higher than ever. All those surveyed by the IFPi spend 20.7 hours a week listening to music, compared to 20.1 hours in the 2022 survey. In the case of Spain, average consumption in 2022 was 20.9 hours weekly.
Second, that the world interacts with music through more and more methods. 79% of the people consulted are aware that There are more ways to listen to music than ever. Furthermore, the average respondent identifies more than seven different methods for interacting with music (in the case of consumers in Spain, the methods for listening to music rise to an average of 7.5), although they have a critical sense of technological change. There is a high awareness of artificial intelligence (AI) among music consumers, but 79% of respondents believe that human creativity is essential for music creation. 74% of people aware of AI’s musical capabilities agree that AI should not be used to clone or imitate musical artists without permission.
Third conclusion: the market streaming audio continues to grow, led by the streaming subscription audio. 73% of people say they listen to music through music services streaming licensed audio (subscription and ad-supported). The report detects a growth in the time spent listening to music on music services streaming, also in Spain, although Its market penetration is below the world average: 45% of Spaniards in the country compared to 48% of all respondents say they listen to music with paid subscriptions.
What do we hear? Pop remains the most popular genre in the world, but overall, respondents listened to more than 700 music genres and local music is increasingly in demand. 57% of people value being able to access music from anywhere in the world, the percentage is higher among respondents between 16 and 24 years old (65%). On average, music consumers around the world listened to more than eight different genres of music in the past year.