Spider-Man: Brand New Day Secures IMAX Window
Spider-Man: Brand New Day has officially secured a high-profile IMAX release window following a massive box-office debut, according to industry reporting from Variety and ComicBookMovie.com.
Tickets for the expanded premium screen format go on sale tomorrow morning, offering moviegoers a chance to secure seats for the blockbuster sequel as it transitions into large-format auditoriums after the conclusion of exclusive runs for competing titles like The Odyssey.
Exhibitors Shift Screens Following Record-Breaking Frame
The decision to bring Spider-Man: Brand New Day into IMAX theaters comes directly on the heels of a record-breaking opening frame at the box office, as reported by ComicBookMovie.com.
The film takes over the IMAX footprint previously occupied by Warner Bros.’ The Odyssey, which completed its scheduled exclusive engagement on giant screens, according to Variety.
Revenues Get a Post-Opening Boost From Premium Formats
Ticket sales for the newly minted IMAX showtimes officially launch tomorrow across major theater chains and ticketing platforms.
Dolby Cinema and RPX Offer Alternatives to IMAX
For fans unable to secure tickets for the limited IMAX engagements, alternative viewing formats offer distinct advantages depending on local theater availability, as detailed by Forbes.