Sponsorship and Partnership News: British Wrestling, MODUS Super Series, and More
February 16, 2026 – A flurry of sponsorship and partnership activity is reshaping the landscape of British sports, from wrestling to darts and endurance events. This report details recent agreements designed to boost growth, engagement, and visibility across various athletic disciplines.
British Wrestling Secures Lead Sponsorship with JustGo
British Wrestling has announced a lead sponsorship deal with JustGo for the British Wrestling Awards Ceremony & Invitational. The global sports membership provider will be the lead sponsor for the event in Manchester. According to British Wrestling CEO Craig Anthony, the partnership is a “strategic investment in the growth of wrestling across the UK,” designed to strengthen infrastructure supporting membership, engagement, and events to enhance participation and long-term development.
MODUS Super Series Extends Partnership with Nodor International
The MODUS Super Series has extended its partnership with Nodor International for another five years. Nodor International, the parent company of Winmau and Red Dragon, has supported the series since its inception. Winmau will continue as the official dartboard partner, with the Winmau Blade series dartboard featured across all events. The competition broadcasts over 5,000 matches annually on Pluto TV and international partners, and the fresh agreement includes enhanced digital content and social media integration. Chris Murphy, CEO and Executive Producer of MODUS Super Series, highlighted the commitment as a statement of intent to elevate the game for players, fans, and broadcasters.
THINKHOUSE Strengthens Sports and Sponsorship Offering
Independent agency THINKHOUSE has appointed Neal Cummins as Head of Integrated Communications and Andy Forshaw as Creative Director to bolster its sports and sponsorship capabilities. Cummins brings nearly two decades of experience from Sky and FleishmanHillard, while Forshaw offers over 15 years of experience delivering sport-led creative for brands like Adidas and Guinness. Jane McDaid, Founder and Head of Creative Innovation at THINKHOUSE, emphasized the growing demand for integrated, culturally relevant sports sponsorship campaigns.
Cannaray Partners with Tough Mudder and Spartan Race UK
Wellness brand Cannaray has signed a three-year partnership with Tough Mudder and Spartan Race UK, becoming the official wellness partner for both properties across the UK from 2026 to 2028. Cannaray will activate on-site at all events, offering participants access to education and tools designed to optimize health and training. Mark Read, Commercial Director of Spartan and Tough Mudder Europe, stated the partnership aligns with the belief that endurance events should be a catalyst for long-term health and positive lifestyle change.
Specsavers Activates Sponsorship with London Padel Clubs
Optical retail chain Specsavers has launched a sponsorship activation across 15 London padel clubs, brokered by sponsorship agency 1986. The campaign targets the sport’s urban audience and promotes the benefits of contact lenses during play, with Specsavers branding appearing across 69 courts with the message “No glasses beyond this point.” The activation offers a free game of padel to consumers who sign up for a Specsavers contact lens subscription. Neil Liddle, Brand Partnerships & Sponsorships Lead at Specsavers, noted the relevance of padel’s strong local club communities and the practical benefits of contact lenses for players.