Sportradar Group AG has secured a multi-year extension of its exclusive global data and audiovisual betting rights agreement with the All England Club for The Championships, Wimbledon. This renewal, announced on June 5, 2026, ensures the company remains the sole distributor of official Wimbledon data and streaming rights for betting purposes, covering both the main draw and the qualifying rounds beyond the 2026 tournament.
Why the Wimbledon Data Partnership Matters
The agreement allows Sportradar to provide licensed betting operators and media partners with real-time, official data from one of the world’s most prominent tennis events. According to the All England Club, the partnership is essential for protecting the integrity of the tournament while fostering innovation in fan engagement. By delivering accurate, official data, the club aims to maintain oversight of how its event is represented in the global betting ecosystem.
For Sportradar, the deal reinforces its position as a major provider in the sports data industry. The company, which distributes data for more than 40,000 tennis matches annually, will integrate advanced live markets and micro-betting capabilities to support more immersive betting experiences for fans during every point, game, and set of the tournament.
The Evolution of the Rights Agreement
The current exclusive arrangement traces back to 2025, when Sportradar acquired IMG ARENA, the agency that previously held the rights. By maintaining this relationship, Sportradar continues to manage a significant portion of the tennis betting market.
“The Championships is one of the most iconic properties in global sport,” said Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar. “Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.”
Paul Davies, Associate Director of Broadcast, Production and Media Rights at the All England Club, emphasized the importance of the continuity provided by the extension. “Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport,” Davies stated.
What This Means for Betting Markets
The extension serves as a benchmark for how elite sporting bodies manage their commercial data rights. As regulated betting markets grow, particularly in regions like the UK, the demand for official, high-speed data has become a focal point for both rights holders and operators.
By securing this multi-year deal, Sportradar ensures that its network of partners will have uninterrupted access to official Wimbledon information. This stability is expected to support the continued growth of in-play betting products, which rely on the low-latency transmission of match statistics to provide accurate odds and live updates to users worldwide. As the tournament continues to evolve, the integration of official data remains a central pillar in the All England Club’s strategy to balance commercial growth with the protection of its event’s reputation.