Sports production and live streaming firm Sportway Media Group (SMG) has acquired sports-focused direct-to-consumer (DTC) video tech company Sportall through its Sportway content and data management arm.
Sportall, which is based in Paris, France, will continue to operate under Sportway’s French business but will integrate its OTT streaming solutions across Sportway’s product portfolio to enhance its offering.
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This acquisition wi
Sportway Acquires Sportall to Strengthen European Live Streaming Position
Sportway, a leading provider of live streaming solutions, has acquired Sportall as part of its strategy to expand its presence in the European market. The acquisition will combine the strengths of both companies to better serve rights holders and drive growth for clients.
According to Daniel Franck, Sportway co-founder and chief executive, “Sportway is growing fast and the acquisition of Sportall is an crucial step towards strengthening our position as the leading provider of live streaming solutions in Europe.” He added, “By combining our strengths, we have an unparalleled capacity to address unique rights holders’ needs and create growth opportunities for our clients as well.”
Sportway is part of SMG, a broader sports content and data management business. SMG’s portfolio also includes sports production company MyGame, streaming solutions business Live Arena Sports, and in-venue digital advertising firm Acticom.
This acquisition signals a continued investment in the live sports streaming sector and positions Sportway for further growth within the European landscape.