Streaming Platforms Integrate In-Scene Shopping, Blurring Lines Between Entertainment and Commerce Streaming networks are increasingly embedding shopping features directly into content, allowing viewers to purchase products seen on screen, according …
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ADWEEK House
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Industry Leaders Discuss Shift to Real-Time Consumer Insights in Digital Marketing At a panel discussion during ADWEEK House Cannes Lions co-hosted by Seedtag, executives from Electronic Arts (EA), DoorDash, and …
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The Race to Stock Viral Hits Retailers are scrambling to sync real-time behavioral data with inventory tracking, desperate to close the chasm between digital trends and physical foot traffic. At …
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Retail marketers are increasingly shifting toward “total commerce” strategies to collapse the traditional marketing funnel, as consumer demand for instant, last-mile delivery forces brands to integrate media, trade, and promotions. …
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Elyse Myers: Authenticity, Creative Control, and the Pursuit of ‘Cool’ in the Creator Economy TikTok creator Elyse Myers, known for her relatable storytelling and honest approach to content creation, has …
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Adweek Expands Offerings with New Newsletter, Studio enhancements, and Franchise Growth Table of Contents Adweek Expands Offerings with New Newsletter, Studio enhancements, and Franchise Growth new Products & Initiatives Focus …
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Is the CMO Role Disappearing? While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s unfeasible to ignore the mounting evidence of its steady erosion. As ADWEEK …
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Navigating the Now: building a Real-Time Brand Strategy Table of Contents Navigating the Now: building a Real-Time Brand Strategy Capturing unexpected moments Estée Lauder Balances Influencer Marketing Spend Real-time success …
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American Eagle CMO on Navigating the Sydney Sweeney Campaign Backlash More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it …