British Cycling has extended its long-standing commercial partnerships with helmet manufacturer Lazer and component giant Shimano through 2030. The four-year agreement ensures both brands will continue supplying the Great Britain …
Tag:
British Cycling
-
-
Recent Developments in UK Sports Business and Media The landscape of British sport is seeing significant shifts as organizations across cricket, rugby, cycling, and equestrianism announce new commercial partnerships and …
-
NBA Expands European Footprint with C4 Energy Partnership The National Basketball Association (NBA) has announced a multiyear partnership with C4 Energy, designating the energy drink as its official partner in …