The Ballad of Keiko: Serial Productions Brings the Story of the World’s Most Famous Orca to Life
Keiko, the star of the cinematic hit Free Willy, became a global symbol of animal liberation. But what happened after the cameras stopped rolling? A new multimedia project from Serial Productions and The New York Times explores this complex journey through a six-episode podcast and a stunningly crafted music video.
The Good Whale: A Journey Toward Wildness
The core of this project is “The Good Whale,” a new podcast hosted by Daniel Alarcón. The series chronicles the epic effort to return Keiko to the wild, tracing his path from Mexico City to Norway, and from Oregon to Iceland.
The narrative focuses on the immense challenges Keiko faced as he attempted to relearn natural behaviors without the humans who raised him. Along the way, the podcast highlights the dedicated team of scientists and trainers who fought against long odds to ensure the orca’s survival in his natural habitat.
Bringing Emotion to Sound: The Music of Keiko
To enhance the storytelling, the project includes a musical reimagining of Keiko’s re-emergence into the wild. The song, titled “The Ballad of Keiko,” features a powerhouse creative team:
- Songwriters: The track was written by EGOT-winning duo Benj Pasek & Justin Paul (known for The Greatest Showman and Dear Evan Hansen) alongside Mark Sonnenblick.
- Performer: Broadway star and actor Jordan Fisher provides the vocals for the piece.
Visualizing the Legend: “The Ballad of Keiko” Music Video
The emotional weight of the song is paired with a visual companion. The “The Ballad of Keiko” music video serves as a visual extension of the podcast’s narrative, depicting Keiko’s transport from country to country.
The Art of the Puppet
Rather than relying solely on archival footage, the production used intricate puppetry to tell the story. According to The New York Times, the puppets were created by Michelle Zamora at Viva La Puppet, who also served as the puppet captain.
Production Credits
The music video was a collaborative effort involving several key creative professionals:
- Production Company: Antigravity Academy
- Executive Producers: Valerie Bush, Alissa Shipp, Jen Guerra, and Ndeye Thioubou
- Directors of Photography: Gabe Knoos-Newton and Joshua Echevarria
- Editor: Maky Rupert
Key Takeaways
- The Podcast: “The Good Whale” is a six-episode series hosted by Daniel Alarcón exploring Keiko’s transition to the wild.
- The Music: “The Ballad of Keiko” was written by Benj Pasek, Justin Paul, and Mark Sonnenblick, and performed by Jordan Fisher.
- The Visuals: The music video features puppets created by Michelle Zamora (Viva La Puppet) and was produced by Antigravity Academy.
- The Geography: Keiko’s journey spanned Mexico, Norway, Oregon, and Iceland.
Frequently Asked Questions
Who is Keiko?
Keiko is the most famous orca in history and the star of the movie Free Willy.

Where can I listen to “The Good Whale”?
The podcast is available wherever podcasts are distributed and via the NYT Audio app.
Who created the puppets for the music video?
The puppets were created by Michelle Zamora at Viva La Puppet.
As streaming and podcasting continue to merge with high-production visual art, “The Good Whale” stands as a prime example of how multimedia storytelling can breathe new life into legendary environmental stories.