The Big Fat App Quiz of the Year 2026: The Ultimate Kick-off for Business of Apps London
The mobile app community is gearing up for one of its most spirited traditions. The Big Fat App Quiz of the Year 2026 returns as the unofficial kick-off to Business of Apps London, bringing together app marketers, developers and growth professionals for a night of high-stakes trivia and networking.
Designed to warm up attendees before the main summit, the event blends professional networking with a competitive edge, challenging participants to prove their knowledge of the ever-evolving app ecosystem.
Event Logistics: When and Where
The quiz takes place in the heart of London’s financial district, providing a sophisticated backdrop for the evening’s festivities.
- Date: April 22, 2026
- Time: 6:00pm – 10:00pm
- Location: The Tokenhouse, Moorgate, London
What to Expect at the Quiz
The Big Fat App Quiz isn’t just about facts; it’s about the community. According to event organizers, attendees can expect a structured yet high-energy evening:
Team Dynamics and Trivia
Participants don’t need to bring their own teams; they’ll be placed into a quiz team for the night. This structure encourages networking with fellow app marketers who might otherwise be strangers. Organizers encourage teams to create “cringey” and creative names—examples from previous years include “SKAN’t touch this,” “Panic! At The Dashboard,” and “Post Back Malone.”
Prizes and Perks
Beyond the glory of the crown, there are tangible rewards for the winners. While specific prizes for 2026 aren’t listed, previous winners have walked away with high-value tech, such as AirPods. The evening also includes drinks and nibbles to keep the competitive spirits high.
The Powerhouse Partnership
The event is organized by a consortium of industry leaders dedicated to app growth and monetization. The 2026 quiz is brought to you by:
- Yodel Mobile: The App Marketing Agency of the Year.
- Customer.io
- RevenueCat
- AppFollow
Beyond the Quiz: Other London App Events
For those visiting London for the summit, the Big Fat App Quiz is part of a wider array of partner events designed to connect the mobile app ecosystem:
- App Growth Leaders Night: Hosted by Reteno, Applica, and Zellify, this event takes place the night before the summit for those arriving early.
- App Founders Dinner: An intimate gathering on April 22, hosted by Superwall for founders, builders, and operators.
- Aperture Sessions London: Sponsored by Paddle and Customer.io, this serves as the official after-party located a short walk from the conference.
Key Takeaways for Attendees
| Feature | Detail |
|---|---|
| Primary Goal | Unofficial kick-off for Business of Apps London |
| Networking Style | Assigned teams to facilitate new connections |
| Key Date | April 22, 2026 |
| Venue | The Tokenhouse, Moorgate |
As the mobile landscape continues to shift with new trends in ASO and user acquisition, events like the Big Fat App Quiz provide a rare opportunity for professionals to step away from their dashboards and connect in person. Whether you’re competing for the crown or just looking to expand your network, this event sets the stage for the innovations discussed at the Business of Apps summit.
Keep reading