The organization of Primavera Sound has reported that the next edition of the festival will not be held in Madrid, after this year’s experience in Arganda del Rey. Although they have been looking for other places in the capital, so far they have not found any that seem appropriate.
In addition, the organization has informed all those who bought a season ticket and who were seen affected by the cancellation of the first day of the festival in Madrid, which was to be held on June 8 but was canceled due to the effects of the storms, will have a 30% discount on one of their 2024 events. Interested parties may apply this discount from up to and including December 31.
There are 11 months left for what would be the 2024 edition and one might think that this is enough time to look for another location. The organizers point out that the headliners are hired more than a year in advance, so it is not viable if the venue is not clear. There are some alternatives, like IFEMA or the newly released Iberdrola Musicbut they recognize that their project is ambitious and they don’t want to give up “the Primavera Sound experience”.
Primavera Sound ended its landing in Madrid on June 11 with concerts by Rosalia, Depeche Mode, Bad Gyal, Kendrick Lamar and Blur, among many other artists on the bill. After years of exploiting this live music brand only in Barcelona, it was decided to bet on a double date in the two main Spanish cities.
However, during the three days of the festival, the organization learned several lessons: that the rain appears when least expected (forcing the cancellation of the first day) or that mobility and speeding up access at peak times is probably the big pending issue of this type of macro-events. He economic balance of the festival Nor was it as positive as initially expected.